Digital & Affiliate Conference 2023

The guideline to programmatic marketing will continue to be rewritten as an inconsistent vaccine rollout — along with the demise of the third-party cookie and rise in opportunistic channels — ushers in a new era for the medium. These factors, and many others, are reshaping this part of the industry. Hear from experts and analysts on how they’re bracing for these changes and what it means to be competitive in programmatic marketing in this new landscape. What are the hurdles in reaffirming a strong programmatic marketing strategy and where is there opportunity within new channels?

A spin off event from brightonSEO, to help you learn more about how to promote your business through advertising on Facebook, Instagram, Twitter, LinkedIn and other social media platforms. Paid social media advertising is one of the most exciting and fastest changing areas of digital marketing.

Join programmatic experts from Europe’s leading brands, agencies and publishers in-person, as they share insights on: Preparing your programmatic strategy for cookie-less browsers, e-privacy developments and regulatory challenges. Leveraging contextual advertising to better engage with your consumers across multiple channels and drive campaign performance Enhancing the quality of your first-party data to improve your ad’s performance and measurement in a cookie-less environment Harnessing the power of CTV to better reach your audience at the right time as they consume more TV on catch up and streaming services

Advertising Week Europe returns to London on 16-18 May 2023 to Picturehouse Central. The greatest minds from brands, agencies, media and technology - as well as from wider pop culture - will again gather to debate the biggest issues that are shaking and shaping our industry. In-person or virtually, delegates will find inspiration, learn critical new skills, experience the latest ideas and innovations and connect with colleagues - new and old - with our trademark sprinkling of culture, entertainment and surprise woven throughout the week.