Leveraging Streaming Platform Advertising to Maximize Your 2022 Revenue

January 27-28, 2022 | USA

Is your marketing department experiencing lower-than-expected returns on ad spend with search and social lately? You’re not alone. It’s time to look at channels other than social media if you want to achieve your 2022 acquisition goals. For growth-focused marketers, there are tremendous opportunities waiting to be taken advantage of in the media space. The Hub Entertainment Research team revealed at SubSummit 2021 that consumers would rather watch free TV content with ads than have to pay to watch ad-free.
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Spotlight

Attached is an example of a sales funnel infographic which has a bottom to top dynamic flow. On the left is your company value propositions to prospects who don’t know you. On the right are prospect and client responses and expectations. This model is a helpful tool for consultants and business services but also helps anyone understand the basic process flow of lead nurturing messaging which should be planned and predictive.


OTHER UPCOMING CONFERENCES

Mediaweek

March 22-24, 2022 | USA

The way consumers use media has undergone a rapid transformation, giving ad buyers and sellers an opportunity to pinpoint places where a meaningful connection can happen. However, there are a dizzying array of media options across digital platforms and specialized tech stacks. The challenge is narrowing your options to yield the best results and deliver targeted messaging and dynamic new experiences to clients and customers. Join Adweek for Mediaweek to hear from the industry’s leading brand marketers and ad buyers on mar tech and ad tech best practices, along with the challenges and opportunities that come with building a future-forward media marketing strategy.
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Advertising Week Europe

March 28-31, 2022 | USA

Celebrate the progress of our industry and explore the opportunities at AWEurope 2022. Advertising Week Europe returns to London this March for a hybrid learning and networking experience. AWEurope will bring the marketing and advertising community together, both in person and virtually, reaching the widest audience possible, for thought leadership conferences, live networking and a celebration of brand excellence. Designed with the purpose of uniting the marketing, media, technology and creativity industries to drive change, AWEurope will provide unmatched content with skill-building presentations, inspiring keynotes, and thought-provoking discussions. Get the tools and information you need to improve your career.
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Digital Advertising Alliance Summit

May 3-5, 2022 | USA

A community of peers, an influential and senior group of doers and makers of industry will explore select tactics on how we best demonstrate data stewardship, relevant content, and value-creating consumer engagement. DAA Summit 22 will be our 10th Summit with two days of programming full of ideas and innovation from business and privacy executives who are shaping the present and future and its potential impact on responsible data collection for advertising and marketing. Our event is designed for marketing, ad operations, tech and legal/compliance professionals—all of whom are welcome to register at no charge. The first day will include a Digital Advertising Accountability Workshop (with available Continuing Legal Education credits) and is open to all industry participants.
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Commerce Week 2022

July 5-22, 2022 | USA

The past few years have been a whirlwind for retail. Among the biggest trends we saw was the explosive growth of digital commerce. Rather than delaying long-term strategies, the pandemic served as an accelerant, ensuring that three-year business growth plans became reality in just six months. Going into 2022, we anticipated these bold moves to continue. As evolving consumer habits fuel new channels for discovery and purchases, brands and retailers must rise to the occasion and position themselves wherever they anticipate their consumers will be. To do so, they will need to meet heightened demands of transparency and reliability, leverage social listening to stay ahead of trending products and personalities and redefine their targeting playbooks. Join us for Adweek's Commerce event where marketing leaders will share their strategies and innovations to help your organizations flourish in 2023.
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Spotlight

Attached is an example of a sales funnel infographic which has a bottom to top dynamic flow. On the left is your company value propositions to prospects who don’t know you. On the right are prospect and client responses and expectations. This model is a helpful tool for consultants and business services but also helps anyone understand the basic process flow of lead nurturing messaging which should be planned and predictive.

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