Alright, alright, alright! We give up. We'll write about native advertising. If there's any one thing the advertising industry is good at, it's putting a shiny new wrapper on something that's been around for a very long time. Take, for example, Native Advertising. As described by digital ad firm Solve Media, "Native advertising refers to a specific mode of monetization that aims to augment user experience by providing value through relevant content delivered in-stream."