Online Ad Summit 2021

One could actually have guessed that digital marketing and its adtechs fell into a state of shock in the Corona era. It is not so. People don't complain, they act everywhere, looking for new solutions to new or old problems, and successfully placing and establishing them in the market. People use digital media even more intensively in these times to get information or to be entertained. An opportunity for more quality contacts in digital marketing. We want to show that, unimpressed by Corona, great advances have been made in adtech in the last few weeks and months. There are many success cases that show that the adtech future is already here. Which new forms of advertising are unique in their kind and only possible in the digital world? What are the hottest newest features in the programmatic world? Which post cookie strategies are already paying off? Which data approaches are currently most successful on the market? How much do adverification tools help in achieving the desired KPIs? And where are trends no longer trends but lived successful practice.