Outfront Forum - MediaPost

April 27, 2023 | USA

outfront-forum-mediapost
TV's upfront advertising market period tries another tune this season -- one where a chorus of new currencies, increased flexibilities, and innovative cross-platform business outcome guarantees have become pressing mantras. What really will make it to the bottomline as media agencies and TV networks search for common ground? Legacy TV-media measures could hold back the size and scope of these transitions. We look for answers.
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Spotlight

Advertisers are constantly searching for new ways to adapt to the conditions of the fast-changing and highly regulated media landscape. With the Snowflake Media Data Cloud, organizations now have the depth of insight, analytical power, and collaborative tools needed to turn the challenge of a rapidly changing ecosystem into true business opportunities.

In this white paper, you’ll learn exactly how businesses are leveraging the Media Data Cloud to optimize their advertising for optimal effectiveness, collaborating on data while improving their data security & compliance, identifying new channels for data monetization, and more.


OTHER UPCOMING CONFERENCES

NAI 2023 Summit

May 17-18, 2023 | USA

Please join us at our 2023 Annual Summit, “What’s on the Horizon for Digital Advertising: Technology, Policy & Privacy.” The NAI Summit is the premier conference for industry leaders at the intersection of digital advertising and privacy. This year’s Summit comes at a time when our industry is at a crossroads - where market developments and the emerging regulatory landscape are reshaping our industry, putting a premium on privacy, accountability, and trust. The NAI 2023 Summit will feature in-depth interactive discussion around policy challenges and opportunities facing our industry, as well as the latest developments regarding new technologies and compliance solutions. We will also discuss how new regulatory requirements and self-regulation practices can combine to provide greater levels of trust and accountability to the future of data-driven advertising. Join us to learn what is on the horizon and consider how we can make the most of our opportunities.
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2023 ANA Brand Masters Conference

April 26-28, 2023 | USA

The 2023 ANA Brand Masters Conference celebrates the ANA Growth Agenda's focus on Brand, Creativity, and Media, including the key areas of Brand Management, Brand Purpose, Brands for Humans, and Brand Activation, which focus on building brands, driving innovative experiences, and leveraging media as the brand's centerpiece for growth.
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Digiday Programmatic Marketing Summit

May 22-24, 2023 | USA

The guideline to programmatic marketing will continue to be rewritten as an inconsistent vaccine rollout — along with the demise of the third-party cookie and rise in opportunistic channels — ushers in a new era for the medium. These factors, and many others, are reshaping this part of the industry. Hear from experts and analysts on how they’re bracing for these changes and what it means to be competitive in programmatic marketing in this new landscape. What are the hurdles in reaffirming a strong programmatic marketing strategy and where is there opportunity within new channels?
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Programmatic I/O Adexchanger

September 26-27, 2023 | USA

Join us for Programmatic I/O September 26-27, 2023 at the New York Hilton Midtown. Programmatic I/O brings elite speakers, attendees, and sponsors together with the common goal of educating marketers, publishers and agencies on the latest in data-driven marketing.
Register Now

Spotlight

Advertisers are constantly searching for new ways to adapt to the conditions of the fast-changing and highly regulated media landscape. With the Snowflake Media Data Cloud, organizations now have the depth of insight, analytical power, and collaborative tools needed to turn the challenge of a rapidly changing ecosystem into true business opportunities.

In this white paper, you’ll learn exactly how businesses are leveraging the Media Data Cloud to optimize their advertising for optimal effectiveness, collaborating on data while improving their data security & compliance, identifying new channels for data monetization, and more.

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