Banff & Lake Louise Tourism
Banff & Lake Louise Tourism is a dynamic membership based organization focused on delivering excellence in tourism marketing while promoting Banff, Lake Louise and Banff National Park as a world class year round destination.
Mission:
To engage in marketing activities that encourage visitation, including repeat visitation, that generate revenue for our members
Vision:
To be a winning team; world class in our brand approach, leading through innovation, forward in our thinking and focused on delivering a competitive advantage for our members.