2017 Ad Tracking - Attention Required for Ad Tracking Success

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Ad Council

The Ad Council is a private, non-profit organization with a rich history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of public service advertising campaigns addressing the most pressing social issues of the day, the Ad Council has effected, and continues to effect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns

OTHER VIDEOS

Reflect Digital Expands From Search to Programmatic for B2B Conversions

video | September 28, 2022

Reflect Digital is a digital marketing agency specialising in SEO, paid performance marketing, creative design, development and gamification. Reflect Digital’s client, Opayo, was looking to increase overall conversions in channels that differed from their typical paid search campaigns, without compromising on cost. Working with StackAdapt as a programmatic partner, Reflect Digital was able to drive quality site traffic and keep costs low as they beat their CPA performance benchmarks by 49%....

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How retail brands can leverage programmatic advertising to drive lifecycle marketing

video | September 30, 2022

Why should retail brands shift towards lifecycle marketing? Institchu Co-Founder James Wakefield who is also part of the National Online Retailers Association (NORA) Australia Network Advisory Council interviewed Crimtan Business Director ANZ Laura Kleiman on how retail brands of all sizes and product categories can leverage programmatic advertising to drive new customers, getting customers to make their first purchase and doing upsells and cross sells....

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Logiq; An Introduction to AdTech and MarTech from CEO Brent Suen

video | September 28, 2022

Logiq provides innovative ways to target, engage, and influence online consumers. At Logiq, we help small- to medium-sized agencies create and optimize their marketing strategy through accessible and powerful software and client-first services. Logiq believes in making marketing accessible, affordable, and transparent through constant campaign optimization and client education....

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StackAdapt Outperforms Competing Digital Advertising Platform for ThinkBDW

video | September 28, 2022

ThinkBDW is the largest creative marketing and design agency specialising in property of all types for all market sectors, providing every single element of the marketing mix in-house. ThinkBDW needed to reach relevant users who are likely to purchase a home in different parts of the UK, while keeping the campaign cost-efficient and ensuring high on-site engagement. When comparing performance on StackAdapt to their previous advertising platforms, ThinkBDW was able to outperform Google Ads in almost every area, including conversions and time on site....

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Spotlight

Ad Council

The Ad Council is a private, non-profit organization with a rich history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of public service advertising campaigns addressing the most pressing social issues of the day, the Ad Council has effected, and continues to effect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns

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