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2022 Google Ads Tutorial (Step-by-Step)

In this 2022 Google Ads tutorial for beginners, learn how to create your first Google Ads campaign (and prepare to be entertained).

Did you know that a higher than average Quality Score in Google Ads can save you up to 50% on your cost per click and 80% on cost per conversion? Rather than spout the usual list of advice, we take a close look at a real account that has exceptionally high Quality Scores and see how they're getting it done.

Spotlight

Integral Ad Science

Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Their mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. They do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com.

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