3 Reasons to Consider Geotargeting in Your Digital Advertising Strategy

video | April 24, 2023

In this video, we'll be discussing how ChatGPT is transforming the world of advertising and customer service. As an AI-powered chatbot, ChatGPT offers numerous benefits to businesses looking to improve their customer engagement and advertising strategies. From predicting advertising trends to providing personalized customer support, ChatGPT is quickly becoming a must-have tool for any business looking to stay ahead of the game. Join us as we explore the many ways ChatGPT can help revolutionize your business....

video | April 25, 2023

Programmatic advertising is a revolutionary way to reach the right people with your ads. Programmatic display advertising consists of digital ads strategically placed on top websites to target specific audiences. Reach your audience wherever they are with unprecedented efficiency. This allows for efficient and effective targeting, as well as real-time bidding and optimized ad placement. Programmatic display has revolutionized the way businesses reach customers, offering a cost-effective and data-driven solution. Awarity's programmatic advertising platform makes it easy to manage campaigns, optimize results, and measure the effectiveness of your ads. Get ready to maximize your reach with ...

video | April 25, 2023

Combining Amazon Connected TV (CTV) ads with Programmatic Display ads is an exceptionally effective way to accelerate sales on Amazon.com. Here are some strategies for leveraging these platforms in tandem: Use CTV to drive awareness: Start by using Amazon CTV to create top-of-funnel brand awareness. Deliver high-quality, engaging video ads that showcase your brand and its unique selling points, and encourage viewers to visit your Amazon product page to learn more....

video | April 6, 2023

In this two-part episode of "Marketing, From the Source," David Wells, Industry Principal for AdTech and MarTech at Snowflake, provides his insights into the developments in AdTech and how recent technological advances are transforming the methods used by marketers to implement campaigns. Wells discusses various topics, including the impact of the Data Cloud on the AdTech sector, the modifications in the third-party data landscape, and the importance of platforms that value data privacy and security. Additionally, he offers valuable advice to advertisers and provides a glimpse into the future by predicting forthcoming changes in the AdTech industry for the next 6-12 months and beyo...