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3 Reasons to Consider Geotargeting in Your Digital Advertising Strategy

June 10, 2022

Everyone understands the basic formula of advertising: Advertisement + Visibility = Attraction. Seems easy enough, right? Not so fast.

In today’s world of advertising, it’s not so much what you say but how, when, and to whom you say it. One of the ways marketers and advertisers focus on this narrow approach to clientele and retention is through geotargeting.

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WPP

WPP is one of the world's largest communications services groups employing 200,000 people working in over 3,000 offices in 113 countries.

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Spotlight

WPP

WPP is one of the world's largest communications services groups employing 200,000 people working in over 3,000 offices in 113 countries.

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