7 Key Steps to Planning and Launching a Successful Marketing Campaign

April 19, 2018

Planning and launching a successful marketing campaign can be quite the daunting challenge! These 7 steps will help you create the most effective campaign possible, while avoiding pitfalls along the way. Begin with the end in mind Identify your goals Analyse your business. Set your time-frame What is your best case and worst case scenario?

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Threshold Interactive

We are Threshold Interactive, a digital creative agency crafting the stories of national brands such as Butterfinger, SweeTARTS, Nestea, and resource Water. As a member of Zealot Networks, we’re connected to a vast collection of influencers, creators, and media channels.From developing the strategy behind every story to telling those stories in the most creative ways possible, we’re on a mission to be the most effective brand storytellers in the world. Yes, we’ve won awards. We were even named AdAge’s Small Agency of the Year in the West in 2013. But we’re less interested in where we’ve been than where we’re going. After all, our story is just getting started.

OTHER VIDEOS

How Paid Ads Help You Start the Right Conversation with Your Buyers

video | August 8, 2022

When Kris Borja talked about auditing playbooks on the podcast last week, he emphasized the importance of contextualizing a playbook to the journey a site visitor is on. To get that context, understanding where that site visitor came from can be very helpful. That's where paid ads come in. Caitlin Seele is the Head of Digital Marketing at Drift. In this episode, Caitlin joins Sammi to talk about how Drift thinks about its paid ad strategy. She shares examples of the thousands of tests we run weekly, how her team works with the sales team to characterize site visitors who came from a paid ad, and how Drift eats its own dog food in the world of digital....

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Google Responsive Search Ads Strategies and Templates

video | July 28, 2022

Responsive Search Ads are now the only ad format available on Google Ads, but many advertisers seem to be leaving strategy behind. They either control too much, or control nothing at all. In this video, we'll show you examples of each approach and talk through the strategy we employ in the accounts we manage using Responsive Search Ads....

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3 Reasons to Consider Geotargeting in Your Digital Advertising Strategy

video | June 10, 2022

Everyone understands the basic formula of advertising: Advertisement + Visibility = Attraction. Seems easy enough, right? Not so fast. In today’s world of advertising, it’s not so much what you say but how, when, and to whom you say it. One of the ways marketers and advertisers focus on this narrow approach to clientele and retention is through geotargeting....

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10 Types of Advertising Strategies for 2022

video | June 6, 2022

Which are the best advertising strategies for 2022? In this video, you'll discover 10 types of advertising strategies and examples of each one of them, from email marketing to social ads....

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Spotlight

Threshold Interactive

We are Threshold Interactive, a digital creative agency crafting the stories of national brands such as Butterfinger, SweeTARTS, Nestea, and resource Water. As a member of Zealot Networks, we’re connected to a vast collection of influencers, creators, and media channels.From developing the strategy behind every story to telling those stories in the most creative ways possible, we’re on a mission to be the most effective brand storytellers in the world. Yes, we’ve won awards. We were even named AdAge’s Small Agency of the Year in the West in 2013. But we’re less interested in where we’ve been than where we’re going. After all, our story is just getting started.

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