A Framework for Better Marketing

September 6, 2019

In this 2-minute illustrated video, we outline why B2B marketers struggle to tie their day-to-day operations to organizational objectives and how our unique approach creates a winning formula and makes the Catalysts we work with successful!

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Burson-Marsteller

Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 73 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a unit of WPP, the world’s leading communications services network.

OTHER VIDEOS

What Are The Latest Programmatic Advertising Trends?

video | December 22, 2021

The use of software to purchase digital advertising is known as programmatic ad buying. It is a sophisticated way to place ads that uses traffic data and online display targeting to drive impressions at scale, resulting in a higher return on investment for marketers. While traditional methods include RFPs, tenders, quotes, and negotiations, programmatic buying buys and sells online ad space using algorithmic software. It can benefit both SMEs and global brands, so don't overlook it just because your company is small. Check out this video to learn about the latest trends in programmatic advertising....

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Google Ads Help: Promotion of local products

video | November 1, 2021

With this feature you can promote your products across Search, YouTube and Display. When creating your Local product promotion ads, you can include your brand logo, a headline, a hero image and a weekly product focus to show which products are currently available in your location....

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How does Amazon Marketing Cloud Prove Results?

video | October 29, 2021

Amazon Marketing Cloud insights leads to accelerated customer acquisition results when a strategic marketing agency, Goodway Group, identified a growth opportunity for revolutionary food brand, SpoonfulONE. With multiple media channels running through the buying funnel, our client needed data to prove the best channels for exponential growth. What is the right media mix for expansion? Goodway Group found the answers for our client in this partnership using Amazon Marketing Cloud and its data clean room to build results on shopper insight safely. Read the full case study on our website....

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How Programmatic Call Buying Works with Ringba's Real time Bidding System

video | December 10, 2021

When you’re running an inbound pay per call program, your goal is to find potential customers that qualify for your products and services to make sure your expensive call center agents aren’t wasting their time. With Ringba’s programmatic call buying technology you can instantaneously pre-qualify callers based on their actual demographic information before you buy the calls....

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Spotlight

Burson-Marsteller

Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 73 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a unit of WPP, the world’s leading communications services network.

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