Ad Networks

Ad Tech 101: Ad Network vs. Ad Exchange

Ad exchanges and ad networks co-exist as fundamental parts of today’s advertising industry. Ad networks connect advertisers to publishers, while ad exchanges facilitate buying and selling of ad inventory through real-time bidding. They can work together by ad networks connecting to ad exchanges to bid on inventory and deliver ads on a publisher's website. Ad networks offer a wider reach, while ad exchanges provide more targeted and efficient ad buying.

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Three Ships

Three Ships drives growth through digital marketing. We operate two business lines client performance and consumer media. Our client performance team works with operating companies to increase revenue from digital channels. Our approach to digital marketing is supported by years of success in creating performance-driven content, media investment management, and conversion rate optimization. Among our arsenal of assets, we have invested more than $3 million in developing a proprietary machine-learning technology to organize the way we identify, compete, and win search keywords.

OTHER VIDEOS

How to use ChatGPT for the creation of AR content in the ARLOOPA Studio

video | September 4, 2023

Introducing our latest video showcasing the seamless synergy of ChatGPT and ARLOOPA Studio, your ticket to unlocking a world of limitless imagination and innovation....

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Expand the Brand | Blizzard Entertainment Translates Epic Content With TransPerfect

video | August 22, 2022

One of Blizzard Entertainment’s biggest localization obstacles is keeping up with the increased cadence of content for its games in order to maintain authenticity across all regions. With such a high attention to detail comes a lot of changes to implement. By utilizing TransPerfect’s platform, they are able to continually localize their content quickly in order to meet deadlines....

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Get more customers with next generation ads

video | August 24, 2023

WASK is a new generation SaaS with smart features that model user behavior to help you reach the right target audience, and increase your business's sales and customers....

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Introducing Smart Campaigns, a better way to advertise | Microsoft Advertising​

video | September 8, 2022

Introducing Smart Campaigns. Smart Campaigns are a simple and efficient way to connect with relevant customers, who are ready to engage with your business across Microsoft Advertising and other leading advertising platforms....

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Spotlight

Three Ships

Three Ships drives growth through digital marketing. We operate two business lines client performance and consumer media. Our client performance team works with operating companies to increase revenue from digital channels. Our approach to digital marketing is supported by years of success in creating performance-driven content, media investment management, and conversion rate optimization. Among our arsenal of assets, we have invested more than $3 million in developing a proprietary machine-learning technology to organize the way we identify, compete, and win search keywords.

Events