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Ad Tech 101: Ad Network vs. Ad Exchange

Ad exchanges and ad networks co-exist as fundamental parts of today’s advertising industry. Ad networks connect advertisers to publishers, while ad exchanges facilitate buying and selling of ad inventory through real-time bidding. They can work together by ad networks connecting to ad exchanges to bid on inventory and deliver ads on a publisher's website. Ad networks offer a wider reach, while ad exchanges provide more targeted and efficient ad buying.

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Founded in 2003, Carousel30 is an award-winning agency specializing in creative, marketing, and digital work for national clients. Carousel30 is a place where creativity, energy, and ideas are cultivated and combined to create competitive advantages and brilliant solutions for our clients. Everything Carousel30 does is based on connecting people with the things they love. This creates winning results for our clients, and also translates to our company culture. Our work environment and team atmosphere were created with the goal of fostering the best possible environment for our employees, clients and partners which translates to great work output and tangible results.

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