AD TECH AND MARTECH

AD Tech Winter is Coming

November 17, 2022

AdTech Winter is Coming. It is expected to get worse for Publishers, if they aren’t prepared. Experts are anticipating Ad revenue to go lower than 20% compared to last year.

Abhinav from Adpushup mentions that the CPM levels have gone down and recommends how unique content can add a lot of value to the publishing industry. Q1 2023 is expected to be worse than Q4 2022, so it is better that we give more attention to content. The need to try innovative ad formats while reducing unfulfilled inventory should be emphasised to achieve better revenue potential in Q1.

Spotlight

ICLP

We drive customer devotion. We give your customers and partners compelling reasons to engage, spend more and become loyal advocates - whilst delivering commercial results for your business.We turn customers into advocates and relationships into profit – and have done for over 25 years. Our continued growth is underpinned by the skills and experience of over 600 talented colleagues who work across our 15 offices for clients in over 170 countries. Together we uncover insights, determine and deliver tailored experiences that create loyal customers and improve the performance of our clients’ businesses.

OTHER VIDEOS

Video Ad Formats Available in Google Ads

video | December 16, 2022

An overview of the look and layout of the different Video ad formats available in Google Ads to understand what targeted ad viewers see....

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Amazon Advertising | Retarget Customers with Display Ads in Amazon PPC | 2023 Amazon Ads Tips

video | December 20, 2022

You will often see that your items are having a good number of clicks and orders. But, if there are repeated purchases? Isn’t it that great! There are millions of items out there and it's pretty normal for a customer to lose track to purchase a product again later. To solve this issue, amazon offers an option in their Display ads to retarget those customers....

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Aidem - The future of Advertising

video | January 4, 2023

AIDEM is a group of AdTech visionaries on a mission to give a first-class ticket to a Modern Age of digital advertising to as many businesses as possible....

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1631 Digital Online Advertising, HOPE IS NOT A STRATEGY

video | December 20, 2022

Online Audience TargetingWe’ll keep on building the future of digital advertising while nurturing our 3 core values – sustainability, transparency and privacy....

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Spotlight

ICLP

We drive customer devotion. We give your customers and partners compelling reasons to engage, spend more and become loyal advocates - whilst delivering commercial results for your business.We turn customers into advocates and relationships into profit – and have done for over 25 years. Our continued growth is underpinned by the skills and experience of over 600 talented colleagues who work across our 15 offices for clients in over 170 countries. Together we uncover insights, determine and deliver tailored experiences that create loyal customers and improve the performance of our clients’ businesses.

Events