Home > Resources > Videos > AD Tech Winter is Coming

Ad Tech and Martech

AD Tech Winter is Coming

November 17, 2022

AdTech Winter is Coming. It is expected to get worse for Publishers, if they aren’t prepared. Experts are anticipating Ad revenue to go lower than 20% compared to last year.

Abhinav from Adpushup mentions that the CPM levels have gone down and recommends how unique content can add a lot of value to the publishing industry. Q1 2023 is expected to be worse than Q4 2022, so it is better that we give more attention to content. The need to try innovative ad formats while reducing unfulfilled inventory should be emphasised to achieve better revenue potential in Q1.

Spotlight

CRAFT | Media/Digital

CRAFT | Media/Digital is a marketing, advertising, and advocacy agency that creates innovative communications strategies to incite action.Traditional agencies in the public affairs space were failing to deliver. A siloed approach to media was crumbling in the wake of the digital revolution. CRAFT needed to deliver messages and creative in a way that wasn’t siloed and wasn’t defined by the channel, but integrated and optimized for people where they consume information — whether on television, online, mobile, or print media.

OTHER VIDEOS

How to use ChatGPT for the creation of AR content in the ARLOOPA Studio

video | September 4, 2023

Introducing our latest video showcasing the seamless synergy of ChatGPT and ARLOOPA Studio, your ticket to unlocking a world of limitless imagination and innovation....

Watch Now

Expand the Brand | Blizzard Entertainment Translates Epic Content With TransPerfect

video | August 22, 2022

One of Blizzard Entertainment’s biggest localization obstacles is keeping up with the increased cadence of content for its games in order to maintain authenticity across all regions. With such a high attention to detail comes a lot of changes to implement. By utilizing TransPerfect’s platform, they are able to continually localize their content quickly in order to meet deadlines....

Watch Now

Get more customers with next generation ads

video | August 24, 2023

WASK is a new generation SaaS with smart features that model user behavior to help you reach the right target audience, and increase your business's sales and customers....

Watch Now

Introducing Smart Campaigns, a better way to advertise | Microsoft Advertising​

video | September 8, 2022

Introducing Smart Campaigns. Smart Campaigns are a simple and efficient way to connect with relevant customers, who are ready to engage with your business across Microsoft Advertising and other leading advertising platforms....

Watch Now

How to use ChatGPT for the creation of AR content in the ARLOOPA Studio

video | September 4, 2023

Introducing our latest video showcasing the seamless synergy of ChatGPT and ARLOOPA Studio, your ticket to unlocking a world of limitless imagination and innovation....

Watch Now

Expand the Brand | Blizzard Entertainment Translates Epic Content With TransPerfect

video | August 22, 2022

One of Blizzard Entertainment’s biggest localization obstacles is keeping up with the increased cadence of content for its games in order to maintain authenticity across all regions. With such a high attention to detail comes a lot of changes to implement. By utilizing TransPerfect’s platform, they are able to continually localize their content quickly in order to meet deadlines....

Watch Now

Get more customers with next generation ads

video | August 24, 2023

WASK is a new generation SaaS with smart features that model user behavior to help you reach the right target audience, and increase your business's sales and customers....

Watch Now

Introducing Smart Campaigns, a better way to advertise | Microsoft Advertising​

video | September 8, 2022

Introducing Smart Campaigns. Smart Campaigns are a simple and efficient way to connect with relevant customers, who are ready to engage with your business across Microsoft Advertising and other leading advertising platforms....

Watch Now
MORE VIDEOS

Spotlight

CRAFT | Media/Digital

CRAFT | Media/Digital is a marketing, advertising, and advocacy agency that creates innovative communications strategies to incite action.Traditional agencies in the public affairs space were failing to deliver. A siloed approach to media was crumbling in the wake of the digital revolution. CRAFT needed to deliver messages and creative in a way that wasn’t siloed and wasn’t defined by the channel, but integrated and optimized for people where they consume information — whether on television, online, mobile, or print media.

Events