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Adjoe on helping to grow apps through smarter advertisement

Director of growth for adjoe, Carly Ostasiewski, spoke with James Gilmour at the event to discuss what the ad tech company is all about. Adjoe has a focus on changing the way apps conduct their user acquisition and monetisation, aiming to use its cutting-edge technologies to allow publishers to scale their apps and maintain user retention by creating ad solutions that engage with audiences. In this discussion, Ostasiewski touches on how adjoe develops ad formats for publishers to create new sources of traffic, the changing landscape of the advertisement world, and also highlights the shift we see towards personalised ad experiences as users seek more reward-based ad incentives.

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