AD TECH AND MARTECH

Adjoe on helping to grow apps through smarter advertisement

October 13, 2022

Director of growth for adjoe, Carly Ostasiewski, spoke with James Gilmour at the event to discuss what the ad tech company is all about. Adjoe has a focus on changing the way apps conduct their user acquisition and monetisation, aiming to use its cutting-edge technologies to allow publishers to scale their apps and maintain user retention by creating ad solutions that engage with audiences. In this discussion, Ostasiewski touches on how adjoe develops ad formats for publishers to create new sources of traffic, the changing landscape of the advertisement world, and also highlights the shift we see towards personalised ad experiences as users seek more reward-based ad incentives.

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Moses Inc.

MOSES is a wholly owned subsidiary of no one. We are a boutique creative shop with a reputation for producing good stuff. We are dog bringers, compulsive tryers and functional workaholics. We consistently win heavy awards and deliver outstanding results for our clients.

OTHER VIDEOS

What to watch for in TV advertising’s 2023 upfront market

video | March 24, 2023

TV advertising’s traditional upfront model withstood the pandemic, but it’s not immune to the recent economic downturn. Which has TV networks eying options to update the upfront model. In this video, Digiday senior media editor Tim Peterson outlines how the TV ad market has fared since last year’s upfront cycle and how TV networks are considering changing up the upfront model in 2023. Of one option on the table, a TV network said, “That is a big change. That is a big change.” Watch the video to see what they’re referring to....

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InMobi DSP Driving Real Performance

video | March 30, 2023

InMobi DSP (Demand Side Platform) is a programmatic advertising platform that helps advertisers and media buyers reach their target audience across various digital channels including mobile, video, display, and native advertising. InMobi DSP offers advanced targeting capabilities, such as geographic targeting, demographic targeting, contextual targeting, and audience targeting based on user behavior and interests. The platform also offers real-time bidding (RTB) and optimization capabilities to help advertisers maximize their campaign performance and ROI....

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"AIoT" Robot Advertising Model

video | March 8, 2023

The AIoT Robot Advertising was one of the RaaS solutions that Guardforce AI launched in 2022. This unique advertising solution is attracting more and more attention. Check the video to see how this model work, and can open-source technologies like ChatGPT bring more revolutionary changes to this new business model?...

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How to Build a Programmatic Advertising Strategy in 6 Steps

video | March 6, 2023

Want to launch your first programmatic advertising campaign? It's not as difficult as it may seem. Join Bo as he outlines 6 steps you shouldn't skip when creating a programmatic strategy. He also explains how programmatic advertising works if you're not familiar with it. This video is perfect for you if you're new to the advertising world, or you're looking to launch your first programmatic campaigns. Programmatic advertising is a form of digital advertising that uses different online tools to let advertisers and content publishers buy and sell ad space. The tools include a demand-side platform, an ad exchange, and a supply-side platform, all...

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Spotlight

Moses Inc.

MOSES is a wholly owned subsidiary of no one. We are a boutique creative shop with a reputation for producing good stuff. We are dog bringers, compulsive tryers and functional workaholics. We consistently win heavy awards and deliver outstanding results for our clients.

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