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Ads in the Local Pack?!? SIX Things Brands Need to Know.

For national brands, their SEO agencies, and their local partners, being displayed in the local pack has resulted in more foot traffic on the local level. However, depending on the market and competition level, it has typically taken significant resources to pull off, . Unless you’re the market leader, you’ve had to stay closely attuned to your NAP (name, address, phone) integrity, build SEO landing pages for each location, and keep your business listings up to date to consistently display in the local pack .

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