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Adtech: A No-Nonsense Explanation for Beginners + Advice for Choosing Your Tools

What is adtech? In this video, Chris explains the basics of adtech in plain terms. He'll cover what it is, the benefits of using it, and how you can find the right pieces of adtech for your marketing needs.

Adtech, which stands for advertising technology, refers to different tools and software that enhance your digital advertising strategy. It is a form of marketing technology (martech) focused on paid promotion.

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Vdopia, Inc. is a global programmatic buying and selling platform for mobile video advertising. It is the first company to offer the .VDO mobile video format, a proprietary technology which enables brands to create scalable mobile video ad campaigns on mobile web and apps. Vdopia’s programmatic platform, ‘Chocolate’, integrates top technology partners from across the spectrum to give a unified one-stop platform for complete planning, buying and measurement of mobile video ad campaigns. Vdopia's clients include Coca-Cola, Walt Disney, McDonald's, Intel, Microsoft, Ford and hundreds of other leading global brands

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