Advertising and Propaganda Techniques

How do advertisers actually seek to persuade us? Watch on to see a group of emotional and logical appeals common to acts of persuasion, advertising, and propaganda.

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Boost Media

Boost Media is the leading digital ad creative marketplace for marketers managing search, social, video, or display advertising. With over 1,000 experienced copywriters and designers in the Expert Marketplace, Boost Media can provide the scale and speed to meet the most fast-paced and complex digital campaigns.

OTHER VIDEOS

How Paid Ads Help You Start the Right Conversation with Your Buyers

video | August 8, 2022

When Kris Borja talked about auditing playbooks on the podcast last week, he emphasized the importance of contextualizing a playbook to the journey a site visitor is on. To get that context, understanding where that site visitor came from can be very helpful. That's where paid ads come in. Caitlin Seele is the Head of Digital Marketing at Drift. In this episode, Caitlin joins Sammi to talk about how Drift thinks about its paid ad strategy. She shares examples of the thousands of tests we run weekly, how her team works with the sales team to characterize site visitors who came from a paid ad, and how Drift eats its own dog food in the world of digital....

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Google Responsive Search Ads Strategies and Templates

video | July 28, 2022

Responsive Search Ads are now the only ad format available on Google Ads, but many advertisers seem to be leaving strategy behind. They either control too much, or control nothing at all. In this video, we'll show you examples of each approach and talk through the strategy we employ in the accounts we manage using Responsive Search Ads....

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3 Reasons to Consider Geotargeting in Your Digital Advertising Strategy

video | June 10, 2022

Everyone understands the basic formula of advertising: Advertisement + Visibility = Attraction. Seems easy enough, right? Not so fast. In today’s world of advertising, it’s not so much what you say but how, when, and to whom you say it. One of the ways marketers and advertisers focus on this narrow approach to clientele and retention is through geotargeting....

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10 Types of Advertising Strategies for 2022

video | June 6, 2022

Which are the best advertising strategies for 2022? In this video, you'll discover 10 types of advertising strategies and examples of each one of them, from email marketing to social ads....

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Spotlight

Boost Media

Boost Media is the leading digital ad creative marketplace for marketers managing search, social, video, or display advertising. With over 1,000 experienced copywriters and designers in the Expert Marketplace, Boost Media can provide the scale and speed to meet the most fast-paced and complex digital campaigns.

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