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Advertising Week 2022: The Future Is Now and Personified Advertising Is a Slam Dunk

November 29, 2022

How can advertisers navigate a cookieless future with Personified Advertising technology? How can brand marketers ensure that creative is effective and captivating? What is our role in diversity, equity, and inclusion? And what does advertising look like in 100 years? These are some of the hard-hitting topics discussed in Ogury’s Advertising Week panel, moderated by NBA all-star, investor, and entrepreneur, Baron Davis.

Spotlight

DDB

Where We Come From In 1949, three enterprising gentlemen, Bill Bernbach, Ned Doyle and Maxwell Dane gave the advertising industry a wake-up call. They introduced a new approach to marketing that relied on insight into human nature, respect for the consumer, and the power of creativity. In short, they said: Let's stop talking at people and let's start conversations that lead to action. This heritage is a unique strength that continually tells us who we are, what we believe and how we should behave. It inspires us to continually challenge standard convention. From Bill Bernbach to Keith Reinhard to the present generation of DDB leaders, we are continuing the revolution.

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Spotlight

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