AD TECH AND MARTECH

Advertising Week 2022: The Future Is Now and Personified Advertising Is a Slam Dunk

November 29, 2022

How can advertisers navigate a cookieless future with Personified Advertising technology? How can brand marketers ensure that creative is effective and captivating? What is our role in diversity, equity, and inclusion? And what does advertising look like in 100 years? These are some of the hard-hitting topics discussed in Ogury’s Advertising Week panel, moderated by NBA all-star, investor, and entrepreneur, Baron Davis.

Spotlight

DDB

Where We Come From In 1949, three enterprising gentlemen, Bill Bernbach, Ned Doyle and Maxwell Dane gave the advertising industry a wake-up call. They introduced a new approach to marketing that relied on insight into human nature, respect for the consumer, and the power of creativity. In short, they said: Let's stop talking at people and let's start conversations that lead to action. This heritage is a unique strength that continually tells us who we are, what we believe and how we should behave. It inspires us to continually challenge standard convention. From Bill Bernbach to Keith Reinhard to the present generation of DDB leaders, we are continuing the revolution.

OTHER VIDEOS

ChatGPT: The Game-Changer in Advertising and Customer Service

video | April 24, 2023

In this video, we'll be discussing how ChatGPT is transforming the world of advertising and customer service. As an AI-powered chatbot, ChatGPT offers numerous benefits to businesses looking to improve their customer engagement and advertising strategies. From predicting advertising trends to providing personalized customer support, ChatGPT is quickly becoming a must-have tool for any business looking to stay ahead of the game. Join us as we explore the many ways ChatGPT can help revolutionize your business....

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Unlock the Power of Programmatic Advertising for Your Business

video | April 25, 2023

Programmatic advertising is a revolutionary way to reach the right people with your ads. Programmatic display advertising consists of digital ads strategically placed on top websites to target specific audiences. Reach your audience wherever they are with unprecedented efficiency. This allows for efficient and effective targeting, as well as real-time bidding and optimized ad placement. Programmatic display has revolutionized the way businesses reach customers, offering a cost-effective and data-driven solution. Awarity's programmatic advertising platform makes it easy to manage campaigns, optimize results, and measure the effectiveness of your ads. Get ready to maximize your reach with ...

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Accelerate Sales Growth by Combining CTV and Programmatic Display Advertising

video | April 25, 2023

Combining Amazon Connected TV (CTV) ads with Programmatic Display ads is an exceptionally effective way to accelerate sales on Amazon.com. Here are some strategies for leveraging these platforms in tandem: Use CTV to drive awareness: Start by using Amazon CTV to create top-of-funnel brand awareness. Deliver high-quality, engaging video ads that showcase your brand and its unique selling points, and encourage viewers to visit your Amazon product page to learn more....

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Exploring the Evolution of AdTech with David Wells

video | April 6, 2023

In this two-part episode of "Marketing, From the Source," David Wells, Industry Principal for AdTech and MarTech at Snowflake, provides his insights into the developments in AdTech and how recent technological advances are transforming the methods used by marketers to implement campaigns. Wells discusses various topics, including the impact of the Data Cloud on the AdTech sector, the modifications in the third-party data landscape, and the importance of platforms that value data privacy and security. Additionally, he offers valuable advice to advertisers and provides a glimpse into the future by predicting forthcoming changes in the AdTech industry for the next 6-12 months and beyo...

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Spotlight

DDB

Where We Come From In 1949, three enterprising gentlemen, Bill Bernbach, Ned Doyle and Maxwell Dane gave the advertising industry a wake-up call. They introduced a new approach to marketing that relied on insight into human nature, respect for the consumer, and the power of creativity. In short, they said: Let's stop talking at people and let's start conversations that lead to action. This heritage is a unique strength that continually tells us who we are, what we believe and how we should behave. It inspires us to continually challenge standard convention. From Bill Bernbach to Keith Reinhard to the present generation of DDB leaders, we are continuing the revolution.

Events