AD TECH AND MARTECH

Advertising Week 2022: The Future Is Now and Personified Advertising Is a Slam Dunk

November 29, 2022

How can advertisers navigate a cookieless future with Personified Advertising technology? How can brand marketers ensure that creative is effective and captivating? What is our role in diversity, equity, and inclusion? And what does advertising look like in 100 years? These are some of the hard-hitting topics discussed in Ogury’s Advertising Week panel, moderated by NBA all-star, investor, and entrepreneur, Baron Davis.

Spotlight

YuMe

YuMe, Inc. (NYSE: YUME) is a leading provider of global audience technologies, curating relationships between brand advertisers and consumers of premium video content across a growing range of connected devices. Combining data-driven technologies with deep insight into audience behavior, YuMe offers brand advertisers end-to-end marketing software that establishes greater brand resonance with engaged consumers. It is the evolution of brand advertising for an ever-expanding video ecosystem. YuMe is headquartered in Redwood City, CA with European headquarters in London and 17 additional offices worldwide. For more information, visit YuMe.com/pr, follow @YuMeVideo and like YuMe on Facebook.

OTHER VIDEOS

Video Ad Formats Available in Google Ads

video | December 16, 2022

An overview of the look and layout of the different Video ad formats available in Google Ads to understand what targeted ad viewers see....

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Amazon Advertising | Retarget Customers with Display Ads in Amazon PPC | 2023 Amazon Ads Tips

video | December 20, 2022

You will often see that your items are having a good number of clicks and orders. But, if there are repeated purchases? Isn’t it that great! There are millions of items out there and it's pretty normal for a customer to lose track to purchase a product again later. To solve this issue, amazon offers an option in their Display ads to retarget those customers....

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Aidem - The future of Advertising

video | January 4, 2023

AIDEM is a group of AdTech visionaries on a mission to give a first-class ticket to a Modern Age of digital advertising to as many businesses as possible....

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1631 Digital Online Advertising, HOPE IS NOT A STRATEGY

video | December 20, 2022

Online Audience TargetingWe’ll keep on building the future of digital advertising while nurturing our 3 core values – sustainability, transparency and privacy....

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Spotlight

YuMe

YuMe, Inc. (NYSE: YUME) is a leading provider of global audience technologies, curating relationships between brand advertisers and consumers of premium video content across a growing range of connected devices. Combining data-driven technologies with deep insight into audience behavior, YuMe offers brand advertisers end-to-end marketing software that establishes greater brand resonance with engaged consumers. It is the evolution of brand advertising for an ever-expanding video ecosystem. YuMe is headquartered in Redwood City, CA with European headquarters in London and 17 additional offices worldwide. For more information, visit YuMe.com/pr, follow @YuMeVideo and like YuMe on Facebook.

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