MOBILE ADVERTISING, RETARGETING, AD NETWORKS

Apple, Amazon to resume Twitter ads: reports

December 5, 2022

Amazon and Apple plan to resume advertising on Twitter after the social media company offered incentives to advertising agencies to raise their spending on the platform.
Reuters brings you the latest business, finance and breaking news video from around the globe.  Our reputation for accuracy and impartiality is unparalleled.

Spotlight

Doremus

Doremus is a specialist in a world of generalists. With offices in New York, San Francisco, London, Frankfurt and Hong Kong, it specializes in business communications, helping companies align their communications with their business objectives.It does this by leveraging a unique understanding of the complexity of their industries and audiences, and translating that into compelling business-building solutions.Doremus is a part of the Omnicom Group Inc., a leading global advertising, marketing and corporate communications company. Doremus was named "Top Agency" by BtoB magazine for 2012.

OTHER VIDEOS

What to watch for in TV advertising’s 2023 upfront market

video | March 24, 2023

TV advertising’s traditional upfront model withstood the pandemic, but it’s not immune to the recent economic downturn. Which has TV networks eying options to update the upfront model. In this video, Digiday senior media editor Tim Peterson outlines how the TV ad market has fared since last year’s upfront cycle and how TV networks are considering changing up the upfront model in 2023. Of one option on the table, a TV network said, “That is a big change. That is a big change.” Watch the video to see what they’re referring to....

Watch Now

InMobi DSP Driving Real Performance

video | March 30, 2023

InMobi DSP (Demand Side Platform) is a programmatic advertising platform that helps advertisers and media buyers reach their target audience across various digital channels including mobile, video, display, and native advertising. InMobi DSP offers advanced targeting capabilities, such as geographic targeting, demographic targeting, contextual targeting, and audience targeting based on user behavior and interests. The platform also offers real-time bidding (RTB) and optimization capabilities to help advertisers maximize their campaign performance and ROI....

Watch Now

"AIoT" Robot Advertising Model

video | March 8, 2023

The AIoT Robot Advertising was one of the RaaS solutions that Guardforce AI launched in 2022. This unique advertising solution is attracting more and more attention. Check the video to see how this model work, and can open-source technologies like ChatGPT bring more revolutionary changes to this new business model?...

Watch Now

How to Build a Programmatic Advertising Strategy in 6 Steps

video | March 6, 2023

Want to launch your first programmatic advertising campaign? It's not as difficult as it may seem. Join Bo as he outlines 6 steps you shouldn't skip when creating a programmatic strategy. He also explains how programmatic advertising works if you're not familiar with it. This video is perfect for you if you're new to the advertising world, or you're looking to launch your first programmatic campaigns. Programmatic advertising is a form of digital advertising that uses different online tools to let advertisers and content publishers buy and sell ad space. The tools include a demand-side platform, an ad exchange, and a supply-side platform, all...

Watch Now

Spotlight

Doremus

Doremus is a specialist in a world of generalists. With offices in New York, San Francisco, London, Frankfurt and Hong Kong, it specializes in business communications, helping companies align their communications with their business objectives.It does this by leveraging a unique understanding of the complexity of their industries and audiences, and translating that into compelling business-building solutions.Doremus is a part of the Omnicom Group Inc., a leading global advertising, marketing and corporate communications company. Doremus was named "Top Agency" by BtoB magazine for 2012.

Events