"CASH CALL" LOANS RADIO COMMERCIAL - RADIO ADVERTISING CRITIQUE

Why does a higher percentage of businesses of questionable integrity do so much better commercials than their more "reputable" counterparts? Radio advertising expert Dan O'Day explores the question. Let me hasten to add, of course, that I have no reason to believe that "Cash Call" is a shady business or that its reputation is less than pure.

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August Lang & Husak

August, Lang & Husak is an agency with a unique perspective. We believe that every marketing campaign should reflect a company’s highest values. Not as bragging and boasting, but as a clear depiction of the kind of company that’s behind the message.Today, people want to know about the companies they patronize. How do they operate?Are they honest? Do they treat their people well? Do they make the world a betterplace? Do we need more organizations like them?This perspective can be a tiebreaker. It applies to organizations in every sector – non-profits, professional services groups, consumer marketers, healthcare associations, government agencies.

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August Lang & Husak

August, Lang & Husak is an agency with a unique perspective. We believe that every marketing campaign should reflect a company’s highest values. Not as bragging and boasting, but as a clear depiction of the kind of company that’s behind the message.Today, people want to know about the companies they patronize. How do they operate?Are they honest? Do they treat their people well? Do they make the world a betterplace? Do we need more organizations like them?This perspective can be a tiebreaker. It applies to organizations in every sector – non-profits, professional services groups, consumer marketers, healthcare associations, government agencies.

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