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Coca cola Creates First Ever Drinkable Advertising Campaign

A drinkable advertising creates the illusion that you actually taste the campaign and that’s why they collaborated with Shazam, helping the audience enjoy a Coke Zero with the help of technology. By “Shazaming” the ad, viewers see Coke Zero pouring in the screen of their smartphones, filling a glass, which ends up into an actual free Coke Zero that can be redeemed on big retail stores across the US.

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Founded in 1978, The Davis Group provides innovative media planning and placement services for clients large and small. We use our extensive experience in traditional and emerging media, coupled with our commitment to staying ahead as these media evolve, to create media and marketing efforts that boost our clients' business. Our DG2 partnerships with other experts ensure that our clients can benefit from full-service agency capabilities.

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