ADVERTISER PLATFORMS

Conversational Ads & Marketing | Accenture

December 1, 2021

Understand more about your customers. Equip people to anticipate and respond to what customers need and expect. Do it all at speed and scale. You know what needs to be done. But how can you transform your front office to make it happen?  Whether online or in-store, through a physical or virtual contact center, via your brand’s app or a third-party platform, every interaction should demonstrate your understanding of customer needs and preferences. That requires you to bring together systems, data, service, sales and field forces who interact with your customers every day. It also requires you to orchestrate your entire front office to deliver greater value than ever before.

Spotlight

Wikot

orn as a digital agency, Wikot has evolved into a fully integrated agency that focuses on creating relevant and engaging experiences between people and our client's brands.The first year of the XXI Century. Gone is the dreaded Y2K and everything remains on course. The Internet is now a powerful medium that evolves and grows every day. Two young creative, curious entrepreneurs in Latin America gather to refine an idea and structure a web project. Thus, arises Wikot Technologies.It's the right time. The only company in the region devoted to interactive communication, has just been bought by a large advertising firm. There are still few professionals with experience in the area, and some are added to the merger, others explore new horizons, and a few have the urge to take on their own separate project: Wikot.

OTHER VIDEOS

What Are The Latest Programmatic Advertising Trends?

video | December 22, 2021

The use of software to purchase digital advertising is known as programmatic ad buying. It is a sophisticated way to place ads that uses traffic data and online display targeting to drive impressions at scale, resulting in a higher return on investment for marketers. While traditional methods include RFPs, tenders, quotes, and negotiations, programmatic buying buys and sells online ad space using algorithmic software. It can benefit both SMEs and global brands, so don't overlook it just because your company is small. Check out this video to learn about the latest trends in programmatic advertising....

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Google Ads Help: Promotion of local products

video | November 1, 2021

With this feature you can promote your products across Search, YouTube and Display. When creating your Local product promotion ads, you can include your brand logo, a headline, a hero image and a weekly product focus to show which products are currently available in your location....

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How does Amazon Marketing Cloud Prove Results?

video | October 29, 2021

Amazon Marketing Cloud insights leads to accelerated customer acquisition results when a strategic marketing agency, Goodway Group, identified a growth opportunity for revolutionary food brand, SpoonfulONE. With multiple media channels running through the buying funnel, our client needed data to prove the best channels for exponential growth. What is the right media mix for expansion? Goodway Group found the answers for our client in this partnership using Amazon Marketing Cloud and its data clean room to build results on shopper insight safely. Read the full case study on our website....

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How Programmatic Call Buying Works with Ringba's Real time Bidding System

video | December 10, 2021

When you’re running an inbound pay per call program, your goal is to find potential customers that qualify for your products and services to make sure your expensive call center agents aren’t wasting their time. With Ringba’s programmatic call buying technology you can instantaneously pre-qualify callers based on their actual demographic information before you buy the calls....

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Spotlight

Wikot

orn as a digital agency, Wikot has evolved into a fully integrated agency that focuses on creating relevant and engaging experiences between people and our client's brands.The first year of the XXI Century. Gone is the dreaded Y2K and everything remains on course. The Internet is now a powerful medium that evolves and grows every day. Two young creative, curious entrepreneurs in Latin America gather to refine an idea and structure a web project. Thus, arises Wikot Technologies.It's the right time. The only company in the region devoted to interactive communication, has just been bought by a large advertising firm. There are still few professionals with experience in the area, and some are added to the merger, others explore new horizons, and a few have the urge to take on their own separate project: Wikot.

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