Direct To Consumer Drug Advertising

April 18, 2016

Since FDA rules on prescription drug advertising were loosened in 1997, the amount of advertising has mushroomed. However, there is still controversy over whether that's good for patients, and now the American Medical Association has come out for an ad ban. Experts discuss the pro's and cons of direct to consumer advertising and its effect on patients and physicians.

Spotlight

MRY

MRY specializes in blending creativity and technology with media to make brands remarkable. Headquartered in New York, the Publicis Groupe agency harnesses the power of analytic intelligence to create content that sparks emotion, adds value, inspires action, and changes behavior. MRY works with some of the world's leading brands, including Coca-Cola, Visa, and Adobe. Accolades for the agency include Crain's New York Business and Advertising Age naming MRY among its Top 10 'Best Places to Work,’ Mashable calling MRY ‘Digital Marketing Innovator of the Year' and MediaPost recognizing MRY as ‘Social Agency of the Year.’

OTHER VIDEOS

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Spotlight

MRY

MRY specializes in blending creativity and technology with media to make brands remarkable. Headquartered in New York, the Publicis Groupe agency harnesses the power of analytic intelligence to create content that sparks emotion, adds value, inspires action, and changes behavior. MRY works with some of the world's leading brands, including Coca-Cola, Visa, and Adobe. Accolades for the agency include Crain's New York Business and Advertising Age naming MRY among its Top 10 'Best Places to Work,’ Mashable calling MRY ‘Digital Marketing Innovator of the Year' and MediaPost recognizing MRY as ‘Social Agency of the Year.’

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