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Discovery Insights - "The Future of TV Advertising"

A major new report by Discovery Networks reveals that TV advertising has shown continuing power and resilience despite a surge in ownership of connected devices, a rapid increase in time spent online and a trend toward multi-screen viewing across the CEEMEA region.The report was created in cooperation with the Future Foundation and Research Now and surveyed over 3000 respondents across 10 CEEMEA markets: Bulgaria, Czech Republic, Hungary, Poland, Romania, Russia, South Africa, Ukraine, Turkey and UAE in addition to in-depth interviews with a multi-region expert industry panel.

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