Do Real-Time Advertising Platforms Exist? A Conversation With Smaato's Ajitpal Pannu

A real-time mobile advertising platform is one that brings programmatic, premium, native and video advertising to life, and one that builds dynamic, real-time competition for every impression in a single place - providing higher eCPMs and immediate monetization. Smaato's Chief Business Officer Ajitpal Pannu discusses how such a platform works, and why it's uniquely relevant for today's mobile publishers and app developers.

Spotlight

McCann Minneapolis

McCann Minneapolis is the newest member of the McCann network. Like any McCann office we collaborate closely and are integrated with our network of 213 offices in more than 120 countries. We offer fully integrated creative, content production, and media services.

OTHER VIDEOS

Introducing Playwire's Data and Audience Solutions for Programmatic Media Buyers

video | May 24, 2023

Since Playwire’s inception 15+ years ago, our data collection and targeting capabilities have been at the core of our ability to deliver high-performing, revenue-amplifying ad tech strategies for both publishers and advertisers. Now, using all we have learned over the years, we are proud to offer direct access to our exclusive data and custom segmentation as a standalone solution for audience targeting....

Watch Now

Revolutionize Your Advertising Strategy With Contextual Targeting!

video | May 22, 2023

Revolutionize your advertising game with contextual targeting! Get your product in front of the right eyes at the right time. By analyzing shopper's session information, you can now display your ads to audiences who are actively browsing products similar to yours. Say goodbye to outdated data and ineffective ads!...

Watch Now

Your marketing, multiplied by Google AI

video | May 23, 2023

Google Ads is harnessing AI to make creating campaign assets easier—and maybe even fun. See how you can scale and innovate with Google AI, with help from cat food company SOSA....

Watch Now

Unbelievable Results: 525% Increase in Traffic with Tailwind Ads AI Tool

video | May 23, 2023

Are you an ecommerce small business looking to increase traffic to your site? With AI-powered Tailwind Ads, you can achieve unbelievable results. Our AI-driven marketing technology will help you get the most out of your advertising budget – and it’s easy to use. In just a month, one of our users achieved a 525% increase in traffic by using Tailwind’s Ads AI technology....

Watch Now

Spotlight

McCann Minneapolis

McCann Minneapolis is the newest member of the McCann network. Like any McCann office we collaborate closely and are integrated with our network of 213 offices in more than 120 countries. We offer fully integrated creative, content production, and media services.

Events