Home > Resources > Videos > Do Real-Time Advertising Platforms Exist? A Conversation With Smaato's Ajitpal Pannu

Do Real-Time Advertising Platforms Exist? A Conversation With Smaato's Ajitpal Pannu

A real-time mobile advertising platform is one that brings programmatic, premium, native and video advertising to life, and one that builds dynamic, real-time competition for every impression in a single place - providing higher eCPMs and immediate monetization. Smaato's Chief Business Officer Ajitpal Pannu discusses how such a platform works, and why it's uniquely relevant for today's mobile publishers and app developers.

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