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DStv Media Sales-Ad Tech ecosystem

August 19, 2022

DStv Media Sales is part of the Multichoice Group- an African entertainment conglomerate. The company's vision was to simplify Ad operations and offer a system that would give complete visibility of its Ad inventory. Tata Elxsi’s Research and design teams worked closely with DMS to understand their Ad Tech ecosystem.

Tata ElXsi continues to conceptualize and implement solutions such as Shoppable TV and Advanced AI based price modeling and more, to ensure they are constantly innovating and making DStv the advertising platform of choice in the region.

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