AD TECH AND MARTECH

Ecommerce approach to ad sales

November 9, 2022

Excerpt from discussion panel on how self-serve advertising is being used by news publishers, at the 2022 Self-Serve Summit.

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Cobalt Experiential Marketing Pvt. Ltd

Cobalt Experiential Marketing Pvt. Ltd. is a fully integrated marketing solutions agency that combines innovative direct marketing, digital media and promotions to engage with clients. Our specialized vertical (Database, Digital, Events & Promotions, Rural Activations) and horizontal (Creative, Technology, Research & Analytics) teams work in sync to help craft compelling experiences and ideas that help our clients sell, serve, speak, save and sizzle. Cobalt Database is India’s first interactive B2B data tool, that provides on-demand access to exhaustive corporate-level information.

OTHER VIDEOS

What to watch for in TV advertising’s 2023 upfront market

video | March 24, 2023

TV advertising’s traditional upfront model withstood the pandemic, but it’s not immune to the recent economic downturn. Which has TV networks eying options to update the upfront model. In this video, Digiday senior media editor Tim Peterson outlines how the TV ad market has fared since last year’s upfront cycle and how TV networks are considering changing up the upfront model in 2023. Of one option on the table, a TV network said, “That is a big change. That is a big change.” Watch the video to see what they’re referring to....

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InMobi DSP Driving Real Performance

video | March 30, 2023

InMobi DSP (Demand Side Platform) is a programmatic advertising platform that helps advertisers and media buyers reach their target audience across various digital channels including mobile, video, display, and native advertising. InMobi DSP offers advanced targeting capabilities, such as geographic targeting, demographic targeting, contextual targeting, and audience targeting based on user behavior and interests. The platform also offers real-time bidding (RTB) and optimization capabilities to help advertisers maximize their campaign performance and ROI....

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"AIoT" Robot Advertising Model

video | March 8, 2023

The AIoT Robot Advertising was one of the RaaS solutions that Guardforce AI launched in 2022. This unique advertising solution is attracting more and more attention. Check the video to see how this model work, and can open-source technologies like ChatGPT bring more revolutionary changes to this new business model?...

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How to Build a Programmatic Advertising Strategy in 6 Steps

video | March 6, 2023

Want to launch your first programmatic advertising campaign? It's not as difficult as it may seem. Join Bo as he outlines 6 steps you shouldn't skip when creating a programmatic strategy. He also explains how programmatic advertising works if you're not familiar with it. This video is perfect for you if you're new to the advertising world, or you're looking to launch your first programmatic campaigns. Programmatic advertising is a form of digital advertising that uses different online tools to let advertisers and content publishers buy and sell ad space. The tools include a demand-side platform, an ad exchange, and a supply-side platform, all...

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Spotlight

Cobalt Experiential Marketing Pvt. Ltd

Cobalt Experiential Marketing Pvt. Ltd. is a fully integrated marketing solutions agency that combines innovative direct marketing, digital media and promotions to engage with clients. Our specialized vertical (Database, Digital, Events & Promotions, Rural Activations) and horizontal (Creative, Technology, Research & Analytics) teams work in sync to help craft compelling experiences and ideas that help our clients sell, serve, speak, save and sizzle. Cobalt Database is India’s first interactive B2B data tool, that provides on-demand access to exhaustive corporate-level information.

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