ADVERTISER PLATFORMS

Finding big revenue in small customers with self-serve advertising

December 1, 2022

With print on the way out, most surviving local papers have become fully dependent on advertising revenue through their online platforms. Readers are far too used to free content to go back to a paid subscription model. But the advertising ecosystem is murky and often unrewarding for smaller publishers.

Can local journalism survive the tides of change? Maybe – but only by taking ownership of their advertising sales. That’s where self-serve comes into play.

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PureCars

Since 2007, PureCars has helped thousands of dealers improve their advertising effectiveness, lower ad costs per unit sold and per repair order. Through our unique combination of advanced advertising solutions, digital merchandising and market analytics, we provide dealers and partners with best-in-class solutions that increase efficiency and profitability. We are a certified digital provider for 16 OEMs in the U.S. and 1 in Canada, compliant with 40+ brands and serve 65 of the top 100 dealer groups in North America.

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TV advertising’s traditional upfront model withstood the pandemic, but it’s not immune to the recent economic downturn. Which has TV networks eying options to update the upfront model. In this video, Digiday senior media editor Tim Peterson outlines how the TV ad market has fared since last year’s upfront cycle and how TV networks are considering changing up the upfront model in 2023. Of one option on the table, a TV network said, “That is a big change. That is a big change.” Watch the video to see what they’re referring to....

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InMobi DSP Driving Real Performance

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"AIoT" Robot Advertising Model

video | March 8, 2023

The AIoT Robot Advertising was one of the RaaS solutions that Guardforce AI launched in 2022. This unique advertising solution is attracting more and more attention. Check the video to see how this model work, and can open-source technologies like ChatGPT bring more revolutionary changes to this new business model?...

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How to Build a Programmatic Advertising Strategy in 6 Steps

video | March 6, 2023

Want to launch your first programmatic advertising campaign? It's not as difficult as it may seem. Join Bo as he outlines 6 steps you shouldn't skip when creating a programmatic strategy. He also explains how programmatic advertising works if you're not familiar with it. This video is perfect for you if you're new to the advertising world, or you're looking to launch your first programmatic campaigns. Programmatic advertising is a form of digital advertising that uses different online tools to let advertisers and content publishers buy and sell ad space. The tools include a demand-side platform, an ad exchange, and a supply-side platform, all...

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Spotlight

PureCars

Since 2007, PureCars has helped thousands of dealers improve their advertising effectiveness, lower ad costs per unit sold and per repair order. Through our unique combination of advanced advertising solutions, digital merchandising and market analytics, we provide dealers and partners with best-in-class solutions that increase efficiency and profitability. We are a certified digital provider for 16 OEMs in the U.S. and 1 in Canada, compliant with 40+ brands and serve 65 of the top 100 dealer groups in North America.

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