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Google AdWords PPC Pay Per Click Advertising - Adwords PPC Campaign

Google Pay Per Click (PPC) advertising using AdWords is perhaps the most popular form of advertising among small businesses. This is partly because of Google's reputation and partly because it allows the small business owner to control costs. There are various ways Google AdWords can help you as a small business owner, but it takes some basic instruction to get started and tap ultimately tap into its full potential as an advertising tool.

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Lippincott

Lippincott is a global creative consultancy. We bring to our clients’ toughest challenges the acumen, rigor and preparedness of a premier business consulting firm — and the spirit, courage and imagination of a world-class innovation and design agency. For the past 70+ years, our global teams have partnered with the world’s leading companies to blend business acumen and pioneering creativity, a practice known today as “design thinking.” As a result, we build brands that emotionally connect, drive innovation that powers growth and shape culture for enduring impact. We’ve taken Starbucks beyond coffee, helped Delta achieve new heights and partnered with Samsung to disrupt new categories. We help leaders succeed on the edge of change.

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