Ad Networks, Advertiser Campaign Management, Programmatic Advertising

Higher Standards Coming for Digital Advertisers

If you're using vendors to assist with cross-contextual behavioral advertising, that will no longer fall in the scope of business purposes in California. Business purposes under CPRA include Auditing, Data Security, Debugging, Internal Research, Quality Control, and Advertising & Marketing, but not Cross-Context Behavioral Advertising.

Spotlight

Viant

Viant® (NASDAQ: DSP) is a leading advertising software company that enables marketers to plan, execute and measure omnichannel ad campaigns through a cloud-based platform. Viant’s self-service Demand Side Platform, Adelphic®, powers programmatic advertising across Connected TV, Linear TV, mobile, desktop, audio, gaming and digital out-of-home channels. As an organization committed to sustainability, Viant’s Adricity® carbon reduction program helps clients achieve their ESG goals. In 2022, Viant was recognized as a Leader in the DSP category, earned Great Place to Work® certification, became a founding member of Ad Net Zero, and Co-Founders Tim and Chris Vanderhook were named EY Entrepreneurs of the Year. To learn more, please visit viantinc.com.

OTHER VIDEOS

How to use ChatGPT for the creation of AR content in the ARLOOPA Studio

video | September 4, 2023

Introducing our latest video showcasing the seamless synergy of ChatGPT and ARLOOPA Studio, your ticket to unlocking a world of limitless imagination and innovation....

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Expand the Brand | Blizzard Entertainment Translates Epic Content With TransPerfect

video | August 22, 2022

One of Blizzard Entertainment’s biggest localization obstacles is keeping up with the increased cadence of content for its games in order to maintain authenticity across all regions. With such a high attention to detail comes a lot of changes to implement. By utilizing TransPerfect’s platform, they are able to continually localize their content quickly in order to meet deadlines....

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Get more customers with next generation ads

video | August 24, 2023

WASK is a new generation SaaS with smart features that model user behavior to help you reach the right target audience, and increase your business's sales and customers....

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Introducing Smart Campaigns, a better way to advertise | Microsoft Advertising​

video | September 8, 2022

Introducing Smart Campaigns. Smart Campaigns are a simple and efficient way to connect with relevant customers, who are ready to engage with your business across Microsoft Advertising and other leading advertising platforms....

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Spotlight

Viant

Viant® (NASDAQ: DSP) is a leading advertising software company that enables marketers to plan, execute and measure omnichannel ad campaigns through a cloud-based platform. Viant’s self-service Demand Side Platform, Adelphic®, powers programmatic advertising across Connected TV, Linear TV, mobile, desktop, audio, gaming and digital out-of-home channels. As an organization committed to sustainability, Viant’s Adricity® carbon reduction program helps clients achieve their ESG goals. In 2022, Viant was recognized as a Leader in the DSP category, earned Great Place to Work® certification, became a founding member of Ad Net Zero, and Co-Founders Tim and Chris Vanderhook were named EY Entrepreneurs of the Year. To learn more, please visit viantinc.com.

Events