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How an Advertising Agency works

Advertising agencies are the number one option for jobs among media enthusiasts. Their vibrancy and fast-paced work patterns are attractive. However, there's a lot more to an advertising agency than simply it's crazy work style. Hayden Scott, Creative Director at Famous Innovations sheds light on how advertising agencies work. From understanding the client's goals and objectives, proposing the pitch and seeking client approval, Scott mentions that there's a lot of hard work that goes into the advertising life, but there's very little that can match up the satisfaction of seeing your ideas helping client brands grow.

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Wyng

Wyng builds technology that powers compelling digital campaigns and promotions for agencies and brands. Our culture is rooted in technology and marketing, spanning diverse disciplines and decades of experience across mar-tech, ad-tech, CX, UX, data, and core mobile and web technologies. In 2011, Wyng powered the first ever hashtag campaign in connection with a Super Bowl ad, and continues to evolve its platform to align with shifts in consumer behavior. We believe great products are defined by intelligent architecture and a passion for innovation. Wyng is headquartered in New York City’s NoMad neighborhood.

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