ADVERTISER PLATFORMS

How does Amazon Marketing Cloud Prove Results?

October 29, 2021

Amazon Marketing Cloud insights leads to accelerated customer acquisition results when a strategic marketing agency, Goodway Group, identified a growth opportunity for revolutionary food brand, SpoonfulONE. With multiple media channels running through the buying funnel, our client needed data to prove the best channels for exponential growth. What is the right media mix for expansion? Goodway Group found the answers for our client in this partnership using Amazon Marketing Cloud and its data clean room to build results on shopper insight safely. Read the full case study on our website.

Spotlight

FITCH

Designing the future. FITCH transforms consumer experience and accelerates business success. We deliver seamless solutions by combining the physical, human and digital elements of a brand to create unique experience signatures.FITCH is a leading global retail and brand consultancy with an integrated offer of strategy, design and implementation, which enables us to deliver across all touchpoints. We do this for clients that include adidas, B&Q, Brown-Forman, Dell, H&M, Lexus, Mars, Philips and Sberbank.

OTHER VIDEOS

What is it like working in the digital advertising space?

video | November 30, 2022

Silicon Republic spoke to Nate McCoy, global head of adtech engineering at Yahoo, about the adtech industry and what those working in the space need to know....

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Finding big revenue in small customers with self-serve advertising

video | December 1, 2022

With print on the way out, most surviving local papers have become fully dependent on advertising revenue through their online platforms. Readers are far too used to free content to go back to a paid subscription model. But the advertising ecosystem is murky and often unrewarding for smaller publishers. Can local journalism survive the tides of change? Maybe – but only by taking ownership of their advertising sales. That’s where self-serve comes into play....

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Hypergram 3D advertising technology for Ladbrokes.be

video | November 23, 2022

For a month, in the center of Brussels, in the well-known shopping mall of City 2, passersby will be able to experience the new 3D advertising technology. A panel of brands such as Ladbrokes.be, Toyota, the Royal Belgian Football Association (RBFA), Continental, or even Lego have been taking part in the experiment. From a floating casino slot transforming into a roulette, a floating car, spinning wheels or flying Lego bricks, your eyes will be amazed. Hypergram is specially designed for the human eye using a next generation 4K technology that warps light particles transforming them into holograms. The cinematic projections transcending into brand experiences can be experienced...

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Advertising Week 2022: The Future Is Now and Personified Advertising Is a Slam Dunk

video | November 29, 2022

How can advertisers navigate a cookieless future with Personified Advertising technology? How can brand marketers ensure that creative is effective and captivating? What is our role in diversity, equity, and inclusion? And what does advertising look like in 100 years? These are some of the hard-hitting topics discussed in Ogury’s Advertising Week panel, moderated by NBA all-star, investor, and entrepreneur, Baron Davis....

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Spotlight

FITCH

Designing the future. FITCH transforms consumer experience and accelerates business success. We deliver seamless solutions by combining the physical, human and digital elements of a brand to create unique experience signatures.FITCH is a leading global retail and brand consultancy with an integrated offer of strategy, design and implementation, which enables us to deliver across all touchpoints. We do this for clients that include adidas, B&Q, Brown-Forman, Dell, H&M, Lexus, Mars, Philips and Sberbank.

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