ADVERTISER CAMPAIGN MANAGEMENT

How important is programmatic DOOH for your network?

September 2, 2022

Programmatic digital out-of-home, also known as programmatic DOOH or pDOOH, refers to the automated buying, selling, and delivery of out-of-home advertising – that’s ads on digital billboards and signage.

Sounds simple? In a way, it is. With programmatic DOOH, computers are automating the sale and delivery of ad content in a similar way to what you see with most online advertising. Buyers will set conditions under which they want to buy media, and when those conditions are met, ads are purchased automatically.

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The Crocodile

We're an award-winning marketing agency, passionate about making B2B marketing more human. For over 25 years, we've been helping leading UK and international brands across a broad range of sectors including technology, professional services, and financial services, to build stronger, more connected relationships with their prospects and customers. Great conversations evolve in real-time, based on what people are talking about right now. We think good marketing should be this way too. We help our clients deliver the best customer experiences they can - driven by real-time and personal conversations.

OTHER VIDEOS

Hypergram 3D advertising technology for Ladbrokes.be

video | November 23, 2022

For a month, in the center of Brussels, in the well-known shopping mall of City 2, passersby will be able to experience the new 3D advertising technology. A panel of brands such as Ladbrokes.be, Toyota, the Royal Belgian Football Association (RBFA), Continental, or even Lego have been taking part in the experiment. From a floating casino slot transforming into a roulette, a floating car, spinning wheels or flying Lego bricks, your eyes will be amazed. Hypergram is specially designed for the human eye using a next generation 4K technology that warps light particles transforming them into holograms. The cinematic projections transcending into brand experiences can be experienced...

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Advertising Week 2022: The Future Is Now and Personified Advertising Is a Slam Dunk

video | November 29, 2022

How can advertisers navigate a cookieless future with Personified Advertising technology? How can brand marketers ensure that creative is effective and captivating? What is our role in diversity, equity, and inclusion? And what does advertising look like in 100 years? These are some of the hard-hitting topics discussed in Ogury’s Advertising Week panel, moderated by NBA all-star, investor, and entrepreneur, Baron Davis....

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Innovative Use of Voice & Audio in Advertising

video | November 25, 2022

On the first episode of Vaux, Karthik interacts with Anil Viswanathan, Senior Marketing Director of the international food giant Mondelez. They explore the potential of audio as a powerful technology in the new-age advertising and consumer market....

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Save and organize Ads from TikTok & Facebook Ad Library

video | November 24, 2022

GetSpyder is the all-in-one tool to store and exchange ad creatives' inspiration. You can store all ad creatives, whether videos or images, from Facebook Ad Library, TikTok Creatives Center, and even TikTok organic videos....

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Spotlight

The Crocodile

We're an award-winning marketing agency, passionate about making B2B marketing more human. For over 25 years, we've been helping leading UK and international brands across a broad range of sectors including technology, professional services, and financial services, to build stronger, more connected relationships with their prospects and customers. Great conversations evolve in real-time, based on what people are talking about right now. We think good marketing should be this way too. We help our clients deliver the best customer experiences they can - driven by real-time and personal conversations.

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