ADVERTISER PLATFORMS

How Paid Ads Help You Start the Right Conversation with Your Buyers

August 8, 2022

When Kris Borja talked about auditing playbooks on the podcast last week, he emphasized the importance of contextualizing a playbook to the journey a site visitor is on. To get that context, understanding where that site visitor came from can be very helpful. That's where paid ads come in.

Caitlin Seele is the Head of Digital Marketing at Drift. In this episode, Caitlin joins Sammi to talk about how Drift thinks about its paid ad strategy. She shares examples of the thousands of tests we run weekly, how her team works with the sales team to characterize site visitors who came from a paid ad, and how Drift eats its own dog food in the world of digital.

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Corbis

Corbis is a creative resource for advertising, marketing and media professionals, providing a comprehensive selection of stock photography, illustration, footage, typefaces and rights clearance services. Through its branded web sites Corbis Images, Corbis Motion, Veer and GreenLight, the company helps the creative community make distinctive advertising and publishing for the Internet, magazines, newspapers, books, television and film

OTHER VIDEOS

All about Ad Tech with Don Moore

video | September 22, 2022

Wondering what Adtech is and how it will impact our uses or technologies? In this Expert Insight Interview, we invite Don Moore (Chief Officer Executive and President of Hybrid Theory) to discuss everything about Adtech and its current practices....

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How Murmur Makes Outdoor Advertising more Data Driven by using Computer Vision

video | September 22, 2022

Murmur helps brands to run OOH campaigns and makes them more data driven. By using computer vision and eye tracking AI Murmur tells which part of your ad creativity is grabbing more attention, how many people watch your ad and how many ad impressions your campaign generates...

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Why Newspaper Advertisers Keep Buying

video | September 19, 2022

Advertising is supposed to drive sales, but Corey uncovers a different marketing goal for those who buy newspaper ads....

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5 ways travel brands can leverage programmatic DCO

video | September 26, 2022

But with all the pent up demand, how can brands stand out and attract travellers? The key is to understand your audience and deliver relevant key messages. One way to do so through programmatic advertising is to leverage dynamic creative optimisation. Dynamic Creative is the ability to allow you to change your creative on the fly based on different data inputs. In this video, Crimtan Business Director of Asia Frank Cheng shares 5 ways that travel brands can leverage DCO post covid to drive incremental ROI....

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Spotlight

Corbis

Corbis is a creative resource for advertising, marketing and media professionals, providing a comprehensive selection of stock photography, illustration, footage, typefaces and rights clearance services. Through its branded web sites Corbis Images, Corbis Motion, Veer and GreenLight, the company helps the creative community make distinctive advertising and publishing for the Internet, magazines, newspapers, books, television and film

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