AD TECH AND MARTECH

How ScyllaDB Helped an AdTech Company Focus on Core Business

October 21, 2022

GumGum is a company whose platform serves up online ads related to the context in which potential customers are already shopping or searching. (For instance: it will send ads for Zurich restaurants to someone who’s booked travel to Switzerland.) To handle that granular targeting, it relies on its proprietary machine learning platform, Verity.

“For all of our publishers, we send a list of URLs to Verity,” according to Keith Sader, GumGum’s director of engineering. “Verity goes in and basically categorizes those URLs as different [internal bus] categories. So the IB has tons of taxonomies, based on autos, based upon clothing based upon entertainment. And then that's how we do our targeting.”

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ScentAir

ScentAir creates over six billion enduring scent impressions for our customers each year. We provide high-quality and effective scent delivery solutions for a variety of business environments in 109 countries. We are the pioneers, the innovators, and the leaders of the scent marketing space. ScentAir is a privately held company located in Charlotte, NC with corporate offices also located in Hong Kong, France, and United Kingdom.

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