BRAND MARKETING

How the Shopping Ad Auctions Work

December 1, 2021

In countries where the CSS Program is available, a merchant can only participate in Shopping ads by using one or several Comparison Shopping Services. Watch this video to learn more about how the shopping ad auctions work.

Spotlight

HY Connect

HY Connect, a Myelin Communications agency, is one of the leading, full-service unified marketing and advertising agencies in the United States. Located in Chicago, the HY Connect business model is rooted in understanding and effectively providing smart, metric-driven solutions to the unique challenges facing today’s modern marketer. Its brand clients include Blue Cross Blue Shield, MB Financial Bank, Village Inn, Bakers Square, IU Health, Roche, and Land O’Frost. For more information, visit hyc.com.

OTHER VIDEOS

What Are The Latest Programmatic Advertising Trends?

video | December 22, 2021

The use of software to purchase digital advertising is known as programmatic ad buying. It is a sophisticated way to place ads that uses traffic data and online display targeting to drive impressions at scale, resulting in a higher return on investment for marketers. While traditional methods include RFPs, tenders, quotes, and negotiations, programmatic buying buys and sells online ad space using algorithmic software. It can benefit both SMEs and global brands, so don't overlook it just because your company is small. Check out this video to learn about the latest trends in programmatic advertising....

Watch Now

Google Ads Help: Promotion of local products

video | November 1, 2021

With this feature you can promote your products across Search, YouTube and Display. When creating your Local product promotion ads, you can include your brand logo, a headline, a hero image and a weekly product focus to show which products are currently available in your location....

Watch Now

How does Amazon Marketing Cloud Prove Results?

video | October 29, 2021

Amazon Marketing Cloud insights leads to accelerated customer acquisition results when a strategic marketing agency, Goodway Group, identified a growth opportunity for revolutionary food brand, SpoonfulONE. With multiple media channels running through the buying funnel, our client needed data to prove the best channels for exponential growth. What is the right media mix for expansion? Goodway Group found the answers for our client in this partnership using Amazon Marketing Cloud and its data clean room to build results on shopper insight safely. Read the full case study on our website....

Watch Now

How Programmatic Call Buying Works with Ringba's Real time Bidding System

video | December 10, 2021

When you’re running an inbound pay per call program, your goal is to find potential customers that qualify for your products and services to make sure your expensive call center agents aren’t wasting their time. With Ringba’s programmatic call buying technology you can instantaneously pre-qualify callers based on their actual demographic information before you buy the calls....

Watch Now

Spotlight

HY Connect

HY Connect, a Myelin Communications agency, is one of the leading, full-service unified marketing and advertising agencies in the United States. Located in Chicago, the HY Connect business model is rooted in understanding and effectively providing smart, metric-driven solutions to the unique challenges facing today’s modern marketer. Its brand clients include Blue Cross Blue Shield, MB Financial Bank, Village Inn, Bakers Square, IU Health, Roche, and Land O’Frost. For more information, visit hyc.com.

Events