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Programmatic Advertising

How To Use Programmatic Advertising To Promote Your Business

In this video, we’ll be talking about how to use Programmatic Advertising to promote your business, products and services.

We will go ahead to discuss what Programmatic Advertising is, the different Programmatic Advertising platforms and also the benefits and challenges of Programmatic Advertising.

Spotlight

Semcasting, Inc.

Semcasting is an innovator in B2B and B2C data marketing solutions for agencies and brands. We offer a new approach to the management of big data that automates the creation of highly qualified and verified audiences based on real people and businesses that are most likely to transact. Through our patented Smart Zones audience targeting platform, marketers can now effectively link any customer or audience to their Internet footprint, providing near 100 percent reach on any device through advanced data and analytics and a campaign optimization technology that protects the privacy of every individual.

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