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Hypergram 3D advertising technology for Ladbrokes.be

November 23, 2022

For a month, in the center of Brussels, in the well-known shopping mall of City 2, passersby will be able to experience the new 3D advertising technology. A panel of brands such as Ladbrokes.be, Toyota, the Royal Belgian Football Association (RBFA), Continental, or even Lego have been taking part in the experiment. From a floating casino slot transforming into a roulette, a floating car, spinning wheels or flying Lego bricks, your eyes will be amazed.

Hypergram is specially designed for the human eye using a next generation 4K technology that warps light particles transforming them into holograms. The cinematic projections transcending into brand experiences can be experienced without the need for any 3D glasses, headsets or app.

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