Introducing xAd MarketPlace Discovery

January 1, 1900

Introducing xAd MarketPlace Discovery, the world’s first public, real-time location intelligence platform that provides actionable visual insights into foot traffic behaviors in the physical world. MarketPlace Discovery takes store visitation insights to the next level, allowing you to better understand the factors influencing your own store visitation and those of your competitors.

Spotlight

Havas

Havas aims to be the world’s best company at creating meaningful connections between people and brands using creativity, media and innovation. The agency is built on an integrated structure, including 45 “Havas Villages” around the world that combine digital, creative and media capabilities and teams under one roof to best meet our clients’ needs. The Havas Worldwide network is a communications industry leader that delivers integrated solutions to leading brands. Headquartered in New York, the network brings together 11,000 experts in 75 countries and is the largest unit of the Havas Group. For more information, visit havas.com, or follow Havas on Twitter (@havas). Specialties Global communications network specializing in advertising digital marketing services healthcare PR and corporate communications.

OTHER VIDEOS

Impact of Ad Tech on the advertising market

video | May 27, 2021

Around 74% of #marketers prefer to collaborate with agencies whose area of expertise encompasses leveraging the full potential of #advertising_technology (Ad Tech). With the rising adoption of #digital_devices, modern advertisers are utilizing #Ad_Tech for personalizing marketing techniques, intended towards the relevant audiences at the right timing with suitable context to enhance ad performance, and save a lot of time and money. Companies like Google, Apple, Facebook, LinkedIn, among others are using Ad Tech to create smart targeting strategies for better customer retention and acquisition....

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Facebook Ad Changes Due to iOS14.5, New Ad Options for Facebook and Instagram, and a Lot More

video | May 22, 2021

Explore Facebook ads changes with Michael Stelzner and Facebook ads expert, Allie Bloyd. Discover the latest social video tips and strategies so you can improve your video results on Instagram, Facebook, YouTube, TikTok, and Twitter during our upcoming Social Video Summit....

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ZeroGraph Tracking + Attribution | NextGen AdTech

video | May 12, 2021

For the unprepared, the imminent future of AdTech could be quite dystopian. The demise of 3rd-party cookies and Device IDs looms closer, and legislation continues to complicate a rapidly changing ecosystem. FullThrottle ZEROGRAPH is our defense. It’s the backbone of the entire FullThrottle platform. The future-proof insulation needed to charge into the future of identity resolution, audience building, media activation, and data weaponization....

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Innovating advertising with cloud-based automation

video | April 15, 2021

Linear audio advertising is still going strong. The ads of a leading US media company reach millions of listeners. But what happens when the process isn't fit for purpose? The company turned to Genpact to transform its ad management. Through the power of automation, employees now enjoy a first of its kind, best-in-class solution for ad management....

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Spotlight

Havas

Havas aims to be the world’s best company at creating meaningful connections between people and brands using creativity, media and innovation. The agency is built on an integrated structure, including 45 “Havas Villages” around the world that combine digital, creative and media capabilities and teams under one roof to best meet our clients’ needs. The Havas Worldwide network is a communications industry leader that delivers integrated solutions to leading brands. Headquartered in New York, the network brings together 11,000 experts in 75 countries and is the largest unit of the Havas Group. For more information, visit havas.com, or follow Havas on Twitter (@havas). Specialties Global communications network specializing in advertising digital marketing services healthcare PR and corporate communications.

Events