Jeff Goodby & Rich Silverstein Teach Advertising and Creativity

Jeff Goodby and Rich Silverstein, the founders of the legendary advertising agency Goodby Silverstein & Partners, deconstruct their best advertising campaigns in their new MasterClass on advertising and creativity. Learn creative storytelling and how to make work that connects with millions from the iconic duo. Whether you’re starting a new company, advertising to millions, or just interviewing for your first job, their energy is infectious and their advice is invaluable.

Spotlight

Native Ads, Inc.

Native advertising is a ??form of online advertising that matches the form and function of the platform or website on which it appears creating a less intrusive experience for end users?. The internet Advertising Bureau (IAB) Projected Spend for 2015 - $10.7 billion.The recommendation engine analyzes visitor behavior, page content and thousands of data points building up millions of in-depth user profiles. By using the power of big data, these profiles are used to recommend internal or promoted content based on relevance, yield and popularity.

OTHER VIDEOS

How to use ChatGPT for the creation of AR content in the ARLOOPA Studio

video | September 4, 2023

Introducing our latest video showcasing the seamless synergy of ChatGPT and ARLOOPA Studio, your ticket to unlocking a world of limitless imagination and innovation....

Watch Now

Expand the Brand | Blizzard Entertainment Translates Epic Content With TransPerfect

video | August 22, 2022

One of Blizzard Entertainment’s biggest localization obstacles is keeping up with the increased cadence of content for its games in order to maintain authenticity across all regions. With such a high attention to detail comes a lot of changes to implement. By utilizing TransPerfect’s platform, they are able to continually localize their content quickly in order to meet deadlines....

Watch Now

Get more customers with next generation ads

video | August 24, 2023

WASK is a new generation SaaS with smart features that model user behavior to help you reach the right target audience, and increase your business's sales and customers....

Watch Now

Introducing Smart Campaigns, a better way to advertise | Microsoft Advertising​

video | September 8, 2022

Introducing Smart Campaigns. Smart Campaigns are a simple and efficient way to connect with relevant customers, who are ready to engage with your business across Microsoft Advertising and other leading advertising platforms....

Watch Now

Spotlight

Native Ads, Inc.

Native advertising is a ??form of online advertising that matches the form and function of the platform or website on which it appears creating a less intrusive experience for end users?. The internet Advertising Bureau (IAB) Projected Spend for 2015 - $10.7 billion.The recommendation engine analyzes visitor behavior, page content and thousands of data points building up millions of in-depth user profiles. By using the power of big data, these profiles are used to recommend internal or promoted content based on relevance, yield and popularity.

Events