LinkedIn Advertising Explained

January 1, 1900

LinkedIn may not seem like the most obvious space for digital advertising, but the social network for professionals is a great platform for B2B marketing. With over 300 million members including the owners, managers and CEOs of businesses of all sizes, LinkedIn is becoming more important to business networking every day.

Spotlight

Triad Retail Media

Founded in 2004, Triad Retail Media® pioneered digital retail media and has led the industry ever since, transforming eCommerce properties into channels where brands can inform, inspire and turn shoppers into buyers.Triad Retail Media®'s leading retail partners include Walmart, eBay, Asda, Toys"R"Us, CVS, Sam's Club and many other notable retailers. The company has thrice been named one of the fastest-growing private companies in the U.S. by Inc. magazine. Headquartered in St. Petersburg, Florida, Triad employs nearly 700 people in 14 offices worldwide. For more information on the company, visit their website or social media channels: LinkedIn, Facebook, Twitter or Instagram.

OTHER VIDEOS

Impact of Ad Tech on the advertising market

video | May 27, 2021

Around 74% of #marketers prefer to collaborate with agencies whose area of expertise encompasses leveraging the full potential of #advertising_technology (Ad Tech). With the rising adoption of #digital_devices, modern advertisers are utilizing #Ad_Tech for personalizing marketing techniques, intended towards the relevant audiences at the right timing with suitable context to enhance ad performance, and save a lot of time and money. Companies like Google, Apple, Facebook, LinkedIn, among others are using Ad Tech to create smart targeting strategies for better customer retention and acquisition....

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Facebook Ad Changes Due to iOS14.5, New Ad Options for Facebook and Instagram, and a Lot More

video | May 22, 2021

Explore Facebook ads changes with Michael Stelzner and Facebook ads expert, Allie Bloyd. Discover the latest social video tips and strategies so you can improve your video results on Instagram, Facebook, YouTube, TikTok, and Twitter during our upcoming Social Video Summit....

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ZeroGraph Tracking + Attribution | NextGen AdTech

video | May 12, 2021

For the unprepared, the imminent future of AdTech could be quite dystopian. The demise of 3rd-party cookies and Device IDs looms closer, and legislation continues to complicate a rapidly changing ecosystem. FullThrottle ZEROGRAPH is our defense. It’s the backbone of the entire FullThrottle platform. The future-proof insulation needed to charge into the future of identity resolution, audience building, media activation, and data weaponization....

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Innovating advertising with cloud-based automation

video | April 15, 2021

Linear audio advertising is still going strong. The ads of a leading US media company reach millions of listeners. But what happens when the process isn't fit for purpose? The company turned to Genpact to transform its ad management. Through the power of automation, employees now enjoy a first of its kind, best-in-class solution for ad management....

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Spotlight

Triad Retail Media

Founded in 2004, Triad Retail Media® pioneered digital retail media and has led the industry ever since, transforming eCommerce properties into channels where brands can inform, inspire and turn shoppers into buyers.Triad Retail Media®'s leading retail partners include Walmart, eBay, Asda, Toys"R"Us, CVS, Sam's Club and many other notable retailers. The company has thrice been named one of the fastest-growing private companies in the U.S. by Inc. magazine. Headquartered in St. Petersburg, Florida, Triad employs nearly 700 people in 14 offices worldwide. For more information on the company, visit their website or social media channels: LinkedIn, Facebook, Twitter or Instagram.

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