Mindshare Chief Digital Officer Norm Johnston says Addressable Advertising is Maximizing Efficiency

Mindshare's Chief Digital Officer Norm Johnston discusses addressable advertising and how it enables Mindshare to "use their clients' budgets in the most efficient way" in an interview with Beet.TV at the 2013 Beet.TV Video Ad Strategy Summit.

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fishbat is a full-service digital marketing firm that takes a whole business approach to our clients’ digital marketing programs. We understand the importance of business principles just as well as the nuances of the latest digital technologies. Our kick-off meetings are full of questions about the five-year vision, seasonality, understanding your most profitable business lines, and operational challenges. We then take that knowledge and translate it into a custom digital marketing program tailored made for your business. Our consistent status calls integrate us into your business and offer you an on-going and transparent look at to how your digital marketing program is contributing to your business. As a full-service digital marketing agency, we offer every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for

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