Nick Childs - EVP Dir of Content Development, Grey Advertising "ETrade Case Study"

The eTrade baby is one of the most recognizable icons and successful ad campaigns ever.

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New Acquisitions

We are an acquisitional company that specializes in promotional advertising and marketing, including corporate promotions and marketing on behalf of our clients. They provide the different promotions and services and we are responsible for representing them in local markets as well as helping them with new marketing strategies depending on their target markets.

OTHER VIDEOS

3 Reasons to Consider Geotargeting in Your Digital Advertising Strategy

video | June 10, 2022

Everyone understands the basic formula of advertising: Advertisement + Visibility = Attraction. Seems easy enough, right? Not so fast. In today’s world of advertising, it’s not so much what you say but how, when, and to whom you say it. One of the ways marketers and advertisers focus on this narrow approach to clientele and retention is through geotargeting....

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10 Types of Advertising Strategies for 2022

video | June 6, 2022

Which are the best advertising strategies for 2022? In this video, you'll discover 10 types of advertising strategies and examples of each one of them, from email marketing to social ads....

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2022 Google Ads Tutorial (Step-by-Step)

video | May 28, 2022

In this 2022 Google Ads tutorial for beginners, learn how to create your first Google Ads campaign (and prepare to be entertained). Did you know that a higher than average Quality Score in Google Ads can save you up to 50% on your cost per click and 80% on cost per conversion? Rather than spout the usual list of advice, we take a close look at a real account that has exceptionally high Quality Scores and see how they're getting it done....

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The Importance of Brand Safety in the Age of Programmatic Advertising

video | June 1, 2022

Integral Ad Science CEO Lisa Utzschneider joins Jill Malandrino on Nasdaq TradeTalks to discuss the importance of brand safety in the age of programmatic advertising....

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Spotlight

New Acquisitions

We are an acquisitional company that specializes in promotional advertising and marketing, including corporate promotions and marketing on behalf of our clients. They provide the different promotions and services and we are responsible for representing them in local markets as well as helping them with new marketing strategies depending on their target markets.

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