Nudging: The Future of Advertising

Advertising tries to convince you to buy things, but nudging is about influencing customers without their knowing. It's only going to be used more and more, but where should we place limits (if at all)? *This video includes a paid sponsor. This sponsor was not involved in the making of the video, nor did they write any of the script. All portions of the advertisement are located at the end of the video, which was paid for as sponsored advertising content.

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HackerAgency

Seattle-based HackerAgency, with offices in Munich, Prague, Beijing and Shanghai, is a global direct marketing agency with expertise across all media channels and a focus on the metrics that matter. Success generating ROI for clients makes HackerAgency a leader in the world of CRM. From “Leads to Loyalty,” HackerAgency develops and deploys data-driven strategies and creative that engage and compel customers to take action. Brand name clients include AT&T, Coca-Cola, Volkswagen, Skoda, One Medical Group, Uber, Hyatt, Highmark Blue Cross Blue Shield, AAA, Microsoft and YMCA.

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