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Overcoming the Challenges of Increased Competition in Digital Advertising

Our Client is a multinational banking corporation that operates a  network of more than 500 offices, in 19 countries in Asia Pacific, Western Europe, and North America.

As a result of the economic downturn brought on by the Covid-19 pandemic, many financial institutions shifted their investment strategies to focus more heavily on digital advertising. This led to a significant increase in competition on platforms such as Google, Facebook, TikTok, and Line, which in turn drove up customer acquisition costs for banks. Our client's marketing team was struggling to keep up with these rising costs and maintain profit margins.

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We develop and deliver trade show and event engagement strategies (live + digital). For 40 years, Live Marketing has produced experiences that create consistent, dramatic and award-winning results for our clients from start-ups to flagship brands in all verticals. We develop standout creative and deliver flawless execution for B2B clients of all industries technology, healthcare, education, food and beverage, financial services, and beyond. From trade shows, meetings, digital campaigns, corporate summits, and events of all sizes, we get you more engaged contacts, broader awareness, and better business results.

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