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Overcoming the Challenges of Increased Competition in Digital Advertising

Our Client is a multinational banking corporation that operates a  network of more than 500 offices, in 19 countries in Asia Pacific, Western Europe, and North America.

As a result of the economic downturn brought on by the Covid-19 pandemic, many financial institutions shifted their investment strategies to focus more heavily on digital advertising. This led to a significant increase in competition on platforms such as Google, Facebook, TikTok, and Line, which in turn drove up customer acquisition costs for banks. Our client's marketing team was struggling to keep up with these rising costs and maintain profit margins.

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ScentAir creates over six billion enduring scent impressions for our customers each year. We provide high-quality and effective scent delivery solutions for a variety of business environments in 109 countries. We are the pioneers, the innovators, and the leaders of the scent marketing space. ScentAir is a privately held company located in Charlotte, NC with corporate offices also located in Hong Kong, France, and United Kingdom.

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