Periscope 6 - Advertising and PR

February 11, 2016

Intern Antoine Amay sits down with Donna Zolla, Account Supervisor and Tom Marguccio, Vice President/Creative Director to talk about how their roles in the advertising department relate to public relations.

Spotlight

Vivial

Vivial has been providing marketing products and services to small and medium-sized businesses across the U.S. for over 100 years.Vivial's mission is to help you grow your business, whether that is with our easy-to-use and affordable local online marketing technology or a custom marketing campaign that we create, implement and monitor for you.This includes everything from cutting-edge digital solutions such as websites, video, and search engine marketing, to more traditional channels such as print directories.With either option, a dedicated Account Coordinator will be there to answer questions, guide your campaign and oversee your marketing strategy. Our turn-key solutions let our customers get back to running their business while we work behind the scenes to get them results.

OTHER VIDEOS

Impact of Ad Tech on the advertising market

video | May 27, 2021

Around 74% of #marketers prefer to collaborate with agencies whose area of expertise encompasses leveraging the full potential of #advertising_technology (Ad Tech). With the rising adoption of #digital_devices, modern advertisers are utilizing #Ad_Tech for personalizing marketing techniques, intended towards the relevant audiences at the right timing with suitable context to enhance ad performance, and save a lot of time and money. Companies like Google, Apple, Facebook, LinkedIn, among others are using Ad Tech to create smart targeting strategies for better customer retention and acquisition....

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Facebook Ad Changes Due to iOS14.5, New Ad Options for Facebook and Instagram, and a Lot More

video | May 22, 2021

Explore Facebook ads changes with Michael Stelzner and Facebook ads expert, Allie Bloyd. Discover the latest social video tips and strategies so you can improve your video results on Instagram, Facebook, YouTube, TikTok, and Twitter during our upcoming Social Video Summit....

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ZeroGraph Tracking + Attribution | NextGen AdTech

video | May 12, 2021

For the unprepared, the imminent future of AdTech could be quite dystopian. The demise of 3rd-party cookies and Device IDs looms closer, and legislation continues to complicate a rapidly changing ecosystem. FullThrottle ZEROGRAPH is our defense. It’s the backbone of the entire FullThrottle platform. The future-proof insulation needed to charge into the future of identity resolution, audience building, media activation, and data weaponization....

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Innovating advertising with cloud-based automation

video | April 15, 2021

Linear audio advertising is still going strong. The ads of a leading US media company reach millions of listeners. But what happens when the process isn't fit for purpose? The company turned to Genpact to transform its ad management. Through the power of automation, employees now enjoy a first of its kind, best-in-class solution for ad management....

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Spotlight

Vivial

Vivial has been providing marketing products and services to small and medium-sized businesses across the U.S. for over 100 years.Vivial's mission is to help you grow your business, whether that is with our easy-to-use and affordable local online marketing technology or a custom marketing campaign that we create, implement and monitor for you.This includes everything from cutting-edge digital solutions such as websites, video, and search engine marketing, to more traditional channels such as print directories.With either option, a dedicated Account Coordinator will be there to answer questions, guide your campaign and oversee your marketing strategy. Our turn-key solutions let our customers get back to running their business while we work behind the scenes to get them results.

Events