Practical Approaches to High-ROI ABM: Introduction

Despite a lot of hype around ABM in the B2B tech sector, some marketers are reluctant to launch ABM programs out of a concern that it’s just too difficult. In this short video, Executive Vice President Bill Crowley recommends a more practical approach: TechTarget’s ABM and purchase intent tool, Priority Engine™.

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R2C Group

R2C Group is a performance-driven creative and media agency with sophisticated, data driven, end-to-end marketing capabilities. We link brand strategy, creative and production to dynamic media buying and advanced analytics – achieving unbeatable success for our clients. We have proven that it is possible to deliver on both sales and branding without making sacrifices. We call it Transactional Brand Building.

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Spotlight

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