Programmatic Advertising | What is Programmatic Advertising

Copperfield Digital Services presents: What is Programmatic Advertising. Understanding Programmatic Digital Advertising - IAB Digital Simplified.

Spotlight

Parasol Leads

Parasol Leads Voted "Best Quality Leads In America" By The LeadsCouncil 2014 About Parasol Leads Parasol Leads is a boutique insurance lead generation company located in Southern California. We are known in the industry for our commitment to quality. Our insurance leads deliver higher closing rates and increased return on investment. We have been rated A+ by The Better Business Bureau every year since 2007 for "Online Reliability" Call us today (888) 778-0410 Results Matter - Insurance Lead Buyers Parasol Leads has generated over $100,000,000 in sales for our clients since 2011. - We provide the highest quality insurance leads in the marketplace and have clients that report conversion rates as high as 40%!

OTHER VIDEOS

All about Ad Tech with Don Moore

video | September 22, 2022

Wondering what Adtech is and how it will impact our uses or technologies? In this Expert Insight Interview, we invite Don Moore (Chief Officer Executive and President of Hybrid Theory) to discuss everything about Adtech and its current practices....

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How Murmur Makes Outdoor Advertising more Data Driven by using Computer Vision

video | September 22, 2022

Murmur helps brands to run OOH campaigns and makes them more data driven. By using computer vision and eye tracking AI Murmur tells which part of your ad creativity is grabbing more attention, how many people watch your ad and how many ad impressions your campaign generates...

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Why Newspaper Advertisers Keep Buying

video | September 19, 2022

Advertising is supposed to drive sales, but Corey uncovers a different marketing goal for those who buy newspaper ads....

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5 ways travel brands can leverage programmatic DCO

video | September 26, 2022

But with all the pent up demand, how can brands stand out and attract travellers? The key is to understand your audience and deliver relevant key messages. One way to do so through programmatic advertising is to leverage dynamic creative optimisation. Dynamic Creative is the ability to allow you to change your creative on the fly based on different data inputs. In this video, Crimtan Business Director of Asia Frank Cheng shares 5 ways that travel brands can leverage DCO post covid to drive incremental ROI....

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Spotlight

Parasol Leads

Parasol Leads Voted "Best Quality Leads In America" By The LeadsCouncil 2014 About Parasol Leads Parasol Leads is a boutique insurance lead generation company located in Southern California. We are known in the industry for our commitment to quality. Our insurance leads deliver higher closing rates and increased return on investment. We have been rated A+ by The Better Business Bureau every year since 2007 for "Online Reliability" Call us today (888) 778-0410 Results Matter - Insurance Lead Buyers Parasol Leads has generated over $100,000,000 in sales for our clients since 2011. - We provide the highest quality insurance leads in the marketplace and have clients that report conversion rates as high as 40%!

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