PROGRAMMATIC I/O SF 2017: Why The Future Of Digital Advertising Is Brighter Than Ever Before

Digital advertising is growing up. Programmatic has changed it completely, and with the overwhelming pace of change, we’ve lost sight of the upgrade that advertising is experiencing. As an industry, we spend a lot of time discussing, highlighting, solving and even complaining about the problems of digital. In this session, Jeff Green, CEO of The Trade Desk, will discuss some of the biggest and best reasons for optimism in digital advertising. He’ll open up about the reasons The Trade Desk went public and what they’ve learned from Wall Street. He’ll also share parts of The Trade Desk strategy and explain why now, more than ever, they are increasing their investment in digital.

Spotlight

Buchanan Group

A brand speaking for itself is one thing. Having others speak about it is a powerful thing. And this is our thing. We give brands the credible, persuasive voice of third party endorsement to engage consumers.

OTHER VIDEOS

Impact of Ad Tech on the advertising market

video | May 27, 2021

Around 74% of #marketers prefer to collaborate with agencies whose area of expertise encompasses leveraging the full potential of #advertising_technology (Ad Tech). With the rising adoption of #digital_devices, modern advertisers are utilizing #Ad_Tech for personalizing marketing techniques, intended towards the relevant audiences at the right timing with suitable context to enhance ad performance, and save a lot of time and money. Companies like Google, Apple, Facebook, LinkedIn, among others are using Ad Tech to create smart targeting strategies for better customer retention and acquisition....

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Facebook Ad Changes Due to iOS14.5, New Ad Options for Facebook and Instagram, and a Lot More

video | May 22, 2021

Explore Facebook ads changes with Michael Stelzner and Facebook ads expert, Allie Bloyd. Discover the latest social video tips and strategies so you can improve your video results on Instagram, Facebook, YouTube, TikTok, and Twitter during our upcoming Social Video Summit....

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ZeroGraph Tracking + Attribution | NextGen AdTech

video | May 12, 2021

For the unprepared, the imminent future of AdTech could be quite dystopian. The demise of 3rd-party cookies and Device IDs looms closer, and legislation continues to complicate a rapidly changing ecosystem. FullThrottle ZEROGRAPH is our defense. It’s the backbone of the entire FullThrottle platform. The future-proof insulation needed to charge into the future of identity resolution, audience building, media activation, and data weaponization....

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Innovating advertising with cloud-based automation

video | April 15, 2021

Linear audio advertising is still going strong. The ads of a leading US media company reach millions of listeners. But what happens when the process isn't fit for purpose? The company turned to Genpact to transform its ad management. Through the power of automation, employees now enjoy a first of its kind, best-in-class solution for ad management....

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Spotlight

Buchanan Group

A brand speaking for itself is one thing. Having others speak about it is a powerful thing. And this is our thing. We give brands the credible, persuasive voice of third party endorsement to engage consumers.

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