Serving digital ads faster using IBM Cloud Kuberetes Service

September 6, 2019

SteelHouse, an adtech software company, using IBM Cloud, serves digital ads in less than 100 milliseconds for their agency and marketing clients. The exceptional speed is achieved using IBM Cloud Kubernetes Service to manage the 40 microservice clusters, by using Istio service mesh to log and route traffic between services, and to block traffic into the network.

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DemandWorks Media

The days of mass broadcast, static content email newsletters are over, guessing which content readers might like to see and ‘hoping for a bite’ only results in poor conversion. Here at DemandWorks we’re passionate about delivering a fully personalized 1:1 email experience, gathering real-time data around preferences, technology, and research, and then acting on that data to drive superior engagement and enhanced conversion.

OTHER VIDEOS

Impact of Ad Tech on the advertising market

video | May 27, 2021

Around 74% of #marketers prefer to collaborate with agencies whose area of expertise encompasses leveraging the full potential of #advertising_technology (Ad Tech). With the rising adoption of #digital_devices, modern advertisers are utilizing #Ad_Tech for personalizing marketing techniques, intended towards the relevant audiences at the right timing with suitable context to enhance ad performance, and save a lot of time and money. Companies like Google, Apple, Facebook, LinkedIn, among others are using Ad Tech to create smart targeting strategies for better customer retention and acquisition....

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Facebook Ad Changes Due to iOS14.5, New Ad Options for Facebook and Instagram, and a Lot More

video | May 22, 2021

Explore Facebook ads changes with Michael Stelzner and Facebook ads expert, Allie Bloyd. Discover the latest social video tips and strategies so you can improve your video results on Instagram, Facebook, YouTube, TikTok, and Twitter during our upcoming Social Video Summit....

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ZeroGraph Tracking + Attribution | NextGen AdTech

video | May 12, 2021

For the unprepared, the imminent future of AdTech could be quite dystopian. The demise of 3rd-party cookies and Device IDs looms closer, and legislation continues to complicate a rapidly changing ecosystem. FullThrottle ZEROGRAPH is our defense. It’s the backbone of the entire FullThrottle platform. The future-proof insulation needed to charge into the future of identity resolution, audience building, media activation, and data weaponization....

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Innovating advertising with cloud-based automation

video | April 15, 2021

Linear audio advertising is still going strong. The ads of a leading US media company reach millions of listeners. But what happens when the process isn't fit for purpose? The company turned to Genpact to transform its ad management. Through the power of automation, employees now enjoy a first of its kind, best-in-class solution for ad management....

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Spotlight

DemandWorks Media

The days of mass broadcast, static content email newsletters are over, guessing which content readers might like to see and ‘hoping for a bite’ only results in poor conversion. Here at DemandWorks we’re passionate about delivering a fully personalized 1:1 email experience, gathering real-time data around preferences, technology, and research, and then acting on that data to drive superior engagement and enhanced conversion.

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